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| [January 24, 2012] |
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StrongMail Raises the Email Marketing Bar with Latest Message Studio Release
REDWOOD CITY, Calif. --(Business Wire)--
StrongMail, a leading provider of interactive marketing solutions for email
marketing and social
media, today announced the latest version of StrongMail® Message
Studio®. Available as a cloud-based or on-premise solution, this
significant new release enables marketers�at Fortune 2000 companies to
easily increase engagement and conversion with sophisticated,
data-driven campaigns, including real-time and automated lifecycle email
marketing programs.
StrongMail's flagship multi-channel solution now features continuous
testing and real-time optimization of multi-stage lifecycle email
marketing programs, new reports and data visualizations, content
authoring for mobile-optimized email, and a completely revamped and
streamlined user interface. The strength of these new and improved
features has earned Message Studio's inclusion in the new "The
Forrester Wave™: Email Marketing Vendors, Q1 2012" (January 2012)
report by Forrester (News - Alert) Research, Inc., also
announced today.
Key New and Enhanced Features
-
Automated Winner Selection - Optimize real-time, multi-stage,
lifecycle marketing programs by continuously testing and refining
elements of a lifecycle email dialogue.
-
New and Improved Reporting - Quickly assess mailing performance
with improved trend reports, conversion tracking and Google (News - Alert)
Analytics™-style data visualizations.
-
Improved Content Authoring - Accelerate content creation with
enhanced dynamic previewing, image management, social engagement
plugins for Facebook (News - Alert), and mobile-optimized email.
-
Precise Scheduling ad Email Delivery - Deliver millions of
personalized messages in minutes with precise controls on when to
target and when to start sending.
-
Revamped UI - Create, launch and optimize mailings more
effectively with improved navigation and a new, streamlined user
interface.
By leveraging StrongMail's flagship Message Studio campaign management
solution with its award-winning agency
services team, marketers have the technology and marketing expertise
required to overcome their top three email marketing challenges for
2011, as identified in a November 2012
StrongMail Marketing Trends survey: data integration, lack of
resources/staff and content management.
StrongMail Message Studio easily integrates with multi-channel marketing
(MCCM) systems like Unica, Teradata (News - Alert) and Aprimo, as well as web analytics
services and other enterprise systems to drive highly relevant,
real-time communications. Plus, StrongMail's new content authoring and
management capabilities make it easier than ever to create and test
dynamic templates with content optimized for mobile and social media.
StrongMail solves the lack of resources challenge with an easy-to-use
application supported by a broad set of agency services to address any
aspect of email campaign execution, from strategy and creative design to
deployment and optimization.
"Relevance and optimization are top priorities for interactive marketing
today, but many brands still struggle with these table-stakes strategies
- and that's exactly the challenge we're addressing with this new
version of StrongMail Message Studio," said Sam Cece, CEO of StrongMail.
"Whether you're looking to launch continuously optimized lifecycle
marketing programs, send millions of personalized messages in minutes or
accurately assess the ROI of your ongoing programs, StrongMail has got
you covered."
Media Resources
Availability
The new version of StrongMail Message Studio is now available as an
on-demand or installed solution. To schedule a free demo, call (800)
971-0380 or contact us via the following link: http://www.strongmail.com/company/contact-us/contact-us.
About StrongMail Systems, Inc.
Every day, StrongMail is empowering leading brands to engage and grow
their customer base through email marketing and social media. From the
world's largest enterprises to the hottest daily deal sites, StrongMail
is helping smart marketers boost the performance of their programs with
cutting-edge lifecycle
email marketing capabilities and the ability to deliver millions of
highly personalized messages in minutes. Much more than a top-tier email
service provider (ESP), our products and services provide end-to-end
solutions for such notable brands as Travelocity, Macy's, McAfee, Viacom (News - Alert)
and T. Rowe Price. Learn more at www.strongmail.com,
or follow us online at www.twitter.com/StrongMail
or www.facebook.com/StrongMail.
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