[October 21, 2010]

BroadLogic Names Broadband Cable Veteran Richard Peske as Vice President of Marketing

BroadLogic Network Technologies Inc., a leading supplier of mixed-signal semiconductor solutions for global digital cable TV markets, today announced that Richard Peske has joined the team as vice president of marketing. He is responsible for global product management/marketing, applications engineering and marketing communications. Peske brings strategic management, product and corporate marketing expertise to BroadLogic. He has devoted more than 15 years to the Digital TV industry, and 10 years to telecommunications engineering and product management, serving in both public and private firms.

Danial Faizullabhoy, president and CEO of BroadLogic, said, "I am so pleased to welcome Rich to BroadLogic. His drive, strategic focus and extensive knowledge of the broadband cable market will help fuel BroadLogic's innovation and growth in the application of mixed-signal silicon technology to the network infrastructure space, where system design is highly complex. I know he will be instrumental in opening new markets and bringing significant value to our customrs around the world."

"BroadLogic tackles the challenging infrastructure space that bridges silicon and the system," said Peske. "The opportunity to address critical aspects of the rapidly growing global cable TV market with innovative solutions for raising RF performance, lowering power consumption and cost, and increasing QAM density per RF port is very compelling. It's exciting to be part of this highly innovative company that provides so much value for cable and service providers."

Prior to BroadLogic, Peske was vice president of marketing and strategy at BigBand Networks (News - Alert), serving global cable and telecommunications customers, and helping BigBand progress from the early start-up stage to its position as an industry leader in digital video networking. Previously, he held key marketing and engineering roles at DiviCom, home of the first commercial MPEG-2 encoder for digital TV. Earlier, he served as product manager at Silicon Graphics, a pioneer in interactive TV. He began his career at Bell Labs (News - Alert), the telecommunications research and development arm of AT&T and Lucent Technologies.

About BroadLogic

BroadLogic designs, develops and delivers advanced video-processing semiconductors and semiconductor-based solutions for broadband networks. The company's highly innovative solutions, based on its patented technologies, enable broadband network operators worldwide to offer next-generation video and high-speed data services to consumers. BroadLogic is headquartered in San Jose, Calif., with R&D and marketing offices in San Jose and Beijing. For more information, visit www.broadlogic.com.

Note to editors: BroadLogic and the BroadLogic logo are trademarks of BroadLogic Network Technologies Inc. Other trademarks in this document are the property of their respective owners.

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