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Widespread Adoption of NVIDIA CUDA Accelerates Broadcast & Film Production
AMSTERDAM, THE NETHERLANDS, Sep 10, 2010 (MARKETWIRE via COMTEX) --
International Broadcasting Convention (IBC) 2010 -- NVIDIA (Hall 7,
Stand 7.J38) announced today that a growing range of software for
broadcast and film production professionals is harnessing its NVIDIA
CUDA(TM) parallel computing architecture, which enables dramatic
increases in computing performance by tapping into the power of
NVIDIA(R) Quadro(R) and Tesla(TM) graphics processing units (GPUs).
Independent software vendors (ISVs) such as Adobe, Ambrado,
Blackmagic Design, BroadMotion, Cinnafilm, Elemental Technologies,
Industrial Light & Magic (ILM), Iridas, MainConcept, Microsoft Corp.,
and TDVision are using NVIDIA GPU technology. They are using its
speed and power to provide solutions for video encoding and decoding,
visual effects (VFX) creation, 3D stereoscopic video processing, and
color grading and correction.
"The film and broadcast industry is highly competitive, and the
demands for providing even richer imagery, including stereoscopic 3D,
are only increasing," said Jon Peddie, president of Jon Peddie
Research, the multimedia industry's research firm in California.
"CUDA is a remarkable architecture that utilizes the GPU to
accelerate processes crucial to film and video production, such as
encoding, color compression and effects simulation -- we are going to
see things we never saw before."
CUDA Powers Visual Effects Creation
"Our customers come to us for breakthrough visual effects that have
never been seen before, from 150 foot waves to fire that can be
interactively manipulated within a scene," said Richard Kerris, CTO,
Industrial Light & Magic. "NVIDIA's GPU technology and CUDA, more
specifically, have played a significant role in how we do our work.
We're seeing improvements on simulation turnaround times that in the
past would have taken hours, even days, and are now in some cases,
down to minutes."
Cinnafilm, (Stand 1.C61, Harmonic Inc., and Stand 7.A20, Quantel
Ltd.) a leader in GPU-based image optimization and conversion, is
utilizing NVIDIA CUDA for their Dark Energy Software Suite and Dark
Energy Plug-Ins, enabling features such as standards/format
conversions, video retiming, noise and dust removal, grain
management, film simulation and other impressive visual effects up to
4K.
CUDA Makes Stereo 3D Work Flow and Enriches Color
Iridas, (Stand 7.H11) is a leading provider for color grading,
playback, Stereo 3D and RAW processing. Iridas SpeedGrade,
FrameCycler and MetaRender leverage NVIDIA GPUs to provide an
end-to-end postproduction workflow from onset to finishing, with a
specific focus on universal processing of RAW files originating from
digital cinema cameras.
"As one of the earliest users of NVIDIA GPU processing in the
industry, the impact the latest generation of CUDA technology brings
to the table is truly dramatic," said Lin S. Kayser, CEO, Iridas.
"CUDA allows us to run advanced image processing algorithms in real
time, which, by comparison, would take minutes to render on today's
fastest CPUs."
CUDA Accelerates Video Encoding and Decoding, including new 3D-based
Solutions
Adobe (Hall 7, H.23) recently introduced Adobe(R) Creative Suite(R) 5
software for virtually every creative workflow including designers,
photographers and video editors. Adobe(R) Premiere(R) Pro CS5
software incorporates the NVIDIA CUDA parallel processing
architecture, so NVIDIA Quadro GPUs and their hundreds of CUDA cores
enable film and video professionals to work unconstrained, unleashing
the real-time video editing and effects processing capabilities of
Adobe's leading non-linear editor.
Ambrado (Stand 11.C21, IDX
Technology) designs, develops, and manufactures best-quality video
processing solutions used in high-quality HD broadcast cameras and
tapeless studio recording systems.
The Ambrado SR-2000 SuperRES Converter system, powered by the latest
NVIDIA Fermi-based Quadro GPUs, is a CUDA architected SD to true HD
up-down converter. SuperRES technology with Ambrado proprietary image
processing algorithms produces superior video quality compared to
standard up-down converters.
Blackmagic Design (Stand 7.B25) creates advanced video editing
products, video converters, routers, color correctors, film
restoration software and waveform monitors for the feature film, post
production and broadcast industries. Blackmagic Design's
CUDA-optimized DaVinci Resolve, built on the NVIDIA CUDA
architecture, is the industry standard for color correction,
supporting more real time color correction than any other system.
Accelerated with NVIDIA GPUs, all of the processing is always in
real-time, even native 4K resolutions, stereoscopic 3D and real time
grading direct from RED raw R3D.
BroadMotion develops and licenses high-performance JPEG2000 encoders
and decoders for digital cinema and video devices. Combined with
NVIDIA Quadro GPUs with CUDA technology, BroadMotion's JPEG2000 2K
DCP decoder platform can deliver real-time processing of
DCI-compliant 2K bitstreams at 24 frames per second, an industry
first on general purpose processors.
"Until now, processing digital cinema 2K streams required expensive,
dedicated hardware," said Jeff Brooks, CEO of Broadmotion. "The
massively parallel processing power of CUDA technology enables
BroadMotion to deliver a DCI-compliant solution for 2K JPEG2000
decoding on the NVIDIA Quadro GPUs. This creates new opportunities to
deploy cost-effective solutions for digital cinema vendors."
Elemental Technologies Inc. (Stand 13.C25) is the leading provider of
massively parallel processing solutions for broadcast and online
video decoding, encoding and transcoding. At IBC, Elemental is
demonstrating its new NVIDIA CUDA-based Elemental Live solution as
part of the Quadro Digital Video Pipeline, an end-to-end solution for
GPU-accelerated acquisition, processing and delivery of standard and
3D broadcast video. The system will simultaneously encode, panelize
and segment streams, saving valuable formatting time and eliminating
traditional hardware.
"Elemental's product line leverages NVIDIA GPUs for compute-intensive
video processing and conversion tasks," said Keith Wymbs, VP of
marketing, Elemental Technologies. "3D encoding overwhelms the
computational capabilities of most hardware platforms, but our
solution shows that our CUDA-based Elemental Live can support 1080p
3D HD processing while simultaneously creating additional outputs for
multiscreen adaptive bitrate delivery."
MainConcept GmbH (Stand 2.C50) is a leading provider of software
development kits for audio and video encoding, decoding, transcoding
and streaming applications as well as codec plug-ins for key third
party applications that enhance digital media workflows. MainConcept
has implemented NVIDIA CUDA technology in its new CUDA H.264/AVC
Encoder 1.0 as well as the Codec Suite 5.0 plugin for Adobe Premiere
Pro CS5, both of which use NVIDIA GPUs for up to 10x faster encoding
speed than possible on a CPU alone.
"Professional MainConcept customers can now easily take advantage of
NVIDIA Quadro and Tesla GPUs for astounding performance improvements
that outperform any other currently available H.264 codec," said
Muzaffer Beygirci, Managing Director of MainConcept. "Because of the
mature CUDA eco-system, we were able to deliver our GPU-optimized
products in record time and look forward to even more optimizations
in the future."
Microsoft (Topaz Lounge) and Microsoft Expression Encoder 4 Pro allow
users to quickly and easily encode both live and pre-recorded video
in a wide variety of file formats. With Expression Encoder, video
production pros can customize their video and publish it to a Web
server, guaranteeing viewers a rich, pixel-perfect media experience.
Expression Encoder sets itself apart by enabling high-performance
acceleration of H.264 output formats using NVIDIA GPUs with CUDA
technology, far surpassing the performance capability of CPU-only
solutions.
"When it comes to HD video encoding for professional video
applications, time is money," said Eric Zocher, General Manager for
Expression at Microsoft Corp. "By collaborating with NVIDIA,
Microsoft helps deliver a quality performance advantage with
Expression Encoder."
TDVision Systems, Inc. provides a complete acquisition, encoding,
decoding and visualization platform for true 3D HD video. TDVision
utilizes the NVIDIA Digital Video Pipeline to provide Full HD 3D to
the home through CATV, IPTV, and Blu-ray. Its 2D+Delta system
uniquely encodes stereoscopic video by comparing the left and right
stereoscopic views and taking advantage of the redundancies between
them, resulting in a reduction of bandwidth usage and huge cost
savings.
"By utilizing the power of NVIDIA Quadro pro graphics and CUDA, we
can perform very advanced mathematical processes to provide both a 2D
and 3D signal on one channel," said Ethan Schur, CMO, TDVision
Systems. "This offers content providers the ability to transmit the
highest quality 3D, up to 1080p at 60 frames per second per view,
directly to the home, while still ensuring backward compatibility on
2D legacy decoders."
The Foundry (Stand 7.J18), a leading provider of visual effects
software, is utilizing the CUDA parallel processing architecture in
its new Kronos retimer for Adobe AfterEffects. In addition, its Mari
texture painting software is designed to utilize the full line of
Quadro GPUs, leveraging the hundreds of processing cores of the new
NVIDIA Fermi architecture and their massive framebuffers.
These new NVIDIA CUDA-based solutions powered by NVIDIA GPUs are
being featured at IBC 2010, September 10-14, 2010 at the RAI Centre
in Amsterdam. Visit NVIDIA at Hall 7, Stand 7.J38. To learn more,
visit: www.nvidia.com/quadro.
Follow NVIDIA Quadro on YouTube, and Twitter: @NVIDIAQuadro.
About NVIDIA
NVIDIA (NASDAQ: NVDA) awakened the world to the power
of computer graphics when it invented the GPU in 1999. Since then, it
has consistently set new standards in visual computing with
breathtaking, interactive graphics available on devices ranging from
tablets and portable media players to notebooks and workstations.
NVIDIA's expertise in programmable GPUs has led to breakthroughs in
parallel processing which make supercomputing inexpensive and widely
accessible. The company holds more than 1,100 U.S. patents, including
ones covering designs and insights which are fundamental to modern
computing. For more information, see www.nvidia.com.
Certain statements in this press release including, but not limited
to, statements as to: the benefits, features, impact and capabilities
of NVIDIA GPUs and NVIDIA CUDA architecture; expertise in visual
computing and parallel processing; and the impact of the company's
patents on modern computing are forward-looking statements that are
subject to risks and uncertainties that could cause results to be
materially different than expectations. Important factors that could
cause actual results to differ materially include: global economic
conditions; the impact of technological development and competition;
development of more efficient or faster technology; design,
manufacturing or software defects; changes in consumer preferences
and demands; customer adoption of different standards or our
competitor's products; changes in industry standards and interfaces;
unexpected loss of performance of our products or technologies when
integrated into systems as well as other factors detailed from time
to time in the reports NVIDIA files with the Securities and Exchange
Commission including its Form 10-Q for the fiscal period ended August
1, 2010. Copies of reports filed with the SEC are posted on NVIDIA's
website and are available from NVIDIA without charge. These
forward-looking statements are not guarantees of future performance
and speak only as of the date hereof, and, except as required by law,
NVIDIA disclaims any obligation to update these forward-looking
statements to reflect future events or circumstances.
Copyright 2010 NVIDIA Corporation. All rights reserved. NVIDIA, the
NVIDIA logo, CUDA, Quadro, and Tesla are trademarks and/or registered
trademarks of NVIDIA Corporation in the U.S. and other countries.
Other company and product names may be trademarks of the respective
companies with which they are associated. Features, pricing,
availability, and specifications are subject to change without
notice.
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For more information, contact:
Mark Priscaro
NVIDIA Corporation (NA)
(408) 486-2438
mpriscaro@nvidia.com
Jens Neuschaefer
NVIDIA GmbH (EMEAI)
(+49) 896-2835-0015
jneuschaefer@nvidia.com
George Millington
NVIDIA Corporation (NA)
(408) 562-7226
gmillington@nvidia.com
SOURCE: NVIDIA Corp.
mailto:mpriscaro@nvidia.com
mailto:jneuschaefer@nvidia.com
mailto:gmillington@nvidia.com
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