[September 09, 2010]

Adobe Highlights Video Innovations at IBC 2010

Adobe Systems (News - Alert) Incorporated (Nasdaq:ADBE) is showcasing advances in next-generation video and rich media solutions at the IBC 2010 tradeshow, that improve the creation, delivery and monetization of content for broadcasters, media companies and the enterprise. Adobe will demonstrate its new solutions and highlight key customer and partner focused initiatives during the IBC 2010 Exhibition at its stand (Hall 7, Stand H.23) in the RAI Convention Center, Sept. 10-14.

"For entertaining, communicating and collaborating, Adobe is committed to providing world-class technology that is reshaping how video and rich interactive media experiences are created and delivered," said Jim Guerard, vice president and general manager of Dynamic Media at Adobe. "Adobe's new technologies and simplified workflows are relied on by some of the biggest names in broadcasting and media. And we're working closely with these companies to ensure they can build long term, profitable businesses around their unique content."

Next-Generation Flash Technology for Delivering Rich Interactive Media

Adobe® Flash® technology continues to innovate in the delivery of high quality video experiences on the web. At IBC, Adobe is announcing the Adobe Flash Media Server 4 family, the industry leading solution for streaming video and real-time communication (see separate release). Adobe is unveiling three new versions of Flash Media Server 4: Flash Media Streaming Server 4, Flash Media Interactive Server 4 and Flash Media Enterprise Server 4, the first release that enables maximum reach with minimum network load through peer-assisted delivery of content. Flash Media Server software offers solutions that enable content owners to create and deliver high quality, network-efficient media experiences at a lower cost, reaching the broadest possible audience, across any screen.

Growing Industry Adoption

In another announcement today at IBC (see separate release), the BBC is nw implementing an additional 2,000 seats of Adobe Premiere® Pro CS5 software as the primary tool for desktop non-linear editing. Adobe software is the non-linear editor solution of choice for the BBC's Creative Desktop Initiative, through which the corporation is improving efficiency, creating a digital, tapeless environment and reducing costs.

Enhanced Tapeless Workflows and Improved GPU-Acceleration

Continuing to deliver huge performance gains and simplified workflows for video professionals, Adobe recently announced Adobe Premiere Pro CS5 version 5.0.2 software, an update for Adobe Premiere Pro CS5 users that expands Adobe's leadership in native tapeless workflows and improves support for GPU-acceleration through the Mercury Playback Engine. The update also provides improved color grading and improved audio support. With Adobe Premiere Pro CS5 (5.0.2), Adobe is offering RED Workflow improvements, including RED Rocket support, Sony XDCAM-HD export support, and enhanced native JVC QuickTime and DPX format support.

Online Reviews through Adobe CS Review

To streamline video reviews, Adobe CS Review,* a new online service that enables teams to collaborate more efficiently by providing frame-accurate comments on video projects over the web, now integrates with Adobe Premiere Pro CS5. New direct access from within Adobe Premiere Pro CS5 enhances the efficiency and convenience of using Adobe CS Live online services, which will be complimentary for a limited time.*

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash and Premiere are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

This press release contains forward looking statements, including those related to Adobe's future product plans, which involve risks and uncertainties that could cause actual results to differ materially. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC (News - Alert) filings. Adobe does not undertake an obligation to update forward looking statements.

* This product may allow you to extend its functionality by accessing certain features that are hosted online, including CS Live online services ("Online Services"), provided you have a high-speed Internet connection. The Online Services, and some features thereof, may not be available in all countries, languages, and/or currencies and may be discontinued in whole or in part without notice. Use of the Online Services is governed by separate terms of use and by the Online Privacy Policy, and access to some services may require user registration. Some Online Services, including services that are initially offered at no charge, may be subject to additional fees and require a separate subscription. For more details and to review the applicable terms of use and Online Privacy Policy, visit www.adobe.com. For more information about CS Live online services, see www.adobe.com/go/cslive.

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