[September 02, 2010]

Irdeto at IBC 2010: Defining Media 3.0 Strategies

Irdeto, the global leader in securing and monetizing premium content and digital assets, will showcase the future of the Media 3.0 landscape with several interactive demonstrations and events at IBC 2010.

WHEN: Sept. 10-14, 2010, 9:30 a.m. CEST - 6:00 p.m. CEST

WHERE: Stand #1.D51, RAI Amsterdam, Europaplein 22, NL 1078 GZ

WHAT: Highlighting its next-generation diversified security and media management technologies, Irdeto (News - Alert) will give attendees an advance look at the company's upcoming products and services in key emerging areas such as social TV and watermarking.

Additionally, Irdeto CEO Graham Kill will lead a luncheon session titled "China: Big Hurdles, Big Potential," examining the challenges and opportuniies of China's rapidly exploding media market. The session will take place on Sept. 11 at 1:00 p.m. CEST in the Emerald Lounge, room 166. Visit the Irdeto stand for more information on the lunchtime session and the following demonstrations:

Social TV: Irdeto will partner with Bluestreak Technology to demonstrate how to deliver an interactive, individualized Social TV user experience across multiple platforms. Irdeto aims to unite televisions with connected devices (including TVs, the iPad and PCs) to create personal TV channels based on consumer habits, preferences and online social networks.

Head End-Based Watermarking: Adding to its portfolio of industry-leading software security solutions, Irdeto will demonstrate a new, highly cost-effective watermarking solution that verifies user identity at the device level without requiring any additional hardware. With this technology, Irdeto enables content distributors to more effectively protect their existing revenue streams, as well as opening up new markets such as direct-to-home delivery of new early-release window movies.

Broadcast TV and Home Networking: Irdeto will highlight its renewable conditional access solutions using both smart card and Cloakware technologies, as well as its Java-based middleware platform and customer care & billing solutions. The demonstration will also highlight Irdeto's home networking capabilities for three screens and beyond, showing how the solution securely moves content from the subscriber's set-top box to a variety of other connected devices in the home.

Broadband TV: This demo will showcase Irdeto's online video content management solutions, highlighting unique capabilities such as sports content solutions for the iPad and smooth streaming for effectively and securely delivering HD video to PCs. Irdeto will also demonstrate its ability to support Adobe Flash Access as the first company in the world to offer monetization solutions for this standard. Numerous live Irdeto customer implementations will be presented.

About Irdeto

Irdeto is the most advanced software security and media company in the world. Through its diversified, renewable security, and monetization technologies, the company allows new forms of distribution for broadcast /broadband/mobile entertainment, and for the world's most popular app, e-stores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs more than 800 people in 25 locations around the world. It is a subsidiary of multinational media group Naspers (News - Alert) (JSE: NPN). Please visit Irdeto at www.irdeto.com.

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