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Computer 2000: Computer 2000 strengthens its hand in the Apple market with Parallels and dedicated sales teamApr 13, 2010 (M2 PRESSWIRE via COMTEX) -- Computer 2000, the UK arm of Tech Data, has strengthened its hand in the Apple market by signing an agreement with Parallels, the leading provider of software that enables Mac users to run Windows applications on their desktops. The company is also announcing the formation of a new dedicated Apple sales team, which will operate as a specialist unit within the PC division. With more than 1.5 million users worldwide, Parallels Desktop for Mac is the world's number-one Mac utility. The latest version, Parallels Desktop 5 for Mac, enables users to seamlessly run Windows and Mac OS X side-by-side, drag-and-drop files between operating systems, and run Windows software on Apple computers without rebooting. It supports Windows 7 and is optimised for use with Mac OS X Snow Leopard. It also provides support for Intel VT-x2 virtualisation technology to deliver unmatched virtual machine performance. Automatic compression reclaims hard disk space. James Reed, General Manager Software at Computer 2000, said: "Parallels Desktop 5 for Mac is a significant addition to our Apple portfolio. The wider availability we're providing in the market will present retailers and web-based resellers in particular with additional opportunities to realise their full potential. With the popularity of the Mac continuing to grow amongst both business and home users, there is an increasing need and desire to run Windows applications on the Mac, so we see great opportunities here." Computer 2000's specialist Apple team has been formed to provide focused support to resellers looking to make the most of the continuing growth in the Mac's popularity. Mark Glasspoool, General Manager of Computer 2000's specialist PC Systems division, stated: "We have seen our Apple sales go from strong to even stronger in recent times. Our further investment is a sign of our commitment to delivering the best service and support to resellers looking to accelerate their Mac sales. We see good growth opportunities, both in the consumer and business markets for all types of Apple Macs, from the full range of portables to the increasingly popular desktop all-in-ones." Computer 2000 will continue build out its Apple products portfolio and value proposition over the coming months with the aim of providing existing Apple partners with additional value and providing resellers and retailers to the Mac range with the guidance, education and sales and technical know-how they need to generate new business. About Computer 2000 Computer 2000 is the UK operation of Tech Data Europe. Through its collection of specialist business units, which include Azlan, Maverick, Brightstar and Datech, it provides resellers with a unique combination of focused expertise in key areas of the market and unrivalled stock-holding, logistics, and financial services. Tech Data Corporation (NASDAQ GS: TECD) is one of the world's largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 102nd on the 2009 FORTUNE 500(R), Tech Data generated $22.1 billion in net sales for its fiscal year ended January 31, 2010. To learn more, visit www.techdata.com. Images of Computer 2000 personnel can be accessed in the Management Team section under About Us at: www.computer2000.co.uk CONTACT: Alice Smitheman, Marketing Director, Computer 2000 Tel: +44 (0)871 880 3000 e-mail: [email protected] WWW: http://www.computer2000.co.uk Neville Street, Press & PR, Stella Six Tel: +44 (0)1743 246 917 Tel: +44 (0)7967 717 259 Fax: +44 (0)1743 291 816 e-mail: [email protected] WWW: http://www.stellasix.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. |