infoTECH News

[March 18, 2010]

Research and Markets: OUT TODAY: Channel Metrics: UK Credit Cards - Consumer Distribution Trends

Dublin, Mar 18, 2010 (M2 PRESSWIRE via COMTEX) -- Research and Markets(http://www.researchandmarkets.com/research/7c884a/channel_metrics_u) has announced the addition of the "Channel Metrics: UK Credit Cards - Consumer Distribution Trends" report to their offering.

The Channel Metrics briefing about credit cards is the most detailed and up-to-date guide to distribution trends in credit cards in the UK available on a published basis. It analyses: how consumers acquire credit cards - e.g. online, telephone, post or in person; from whom they acquire them - e.g. direct from the provider, through intermediaries or affinity schemes; and how often they acquire them - i.e. how many consumers acquired credit cards in the last year, either for the first time or by switching provider instead of renewing or carrying on with an existing product. Findings from this survey are compared with those from 2005 and 2007 to show trends over time.

Key Topics Covered: - EXECUTIVE SUMMARY - INTRODUCTION - Research rationale - A number of motivating factors underpin the Channel Metrics report and series of briefings - Updating the results from the 2005 and 2007 surveys - Analysis of consumers making an active distribution choice - Analysis of consumers purchasing or taking out financial services in prior years - Analysis of distribution interfaces - Analysis of specific distribution channels - Expanding upon the results from the 2005 and 2007 surveys - Channel Metrics briefings - UK small business financial services research publications - ANALYSIS OF RESULTS - Introduction - Option for customised data analysis - Switching rates and brand new sales - 2009 - Switching rates have fallen as lenders changed strategy in the recession - Distribution interfaces - 2009, 2007, 2005 and all previous buyers compared - Internet sales have levelled off, while the post is now the least important interface - Catalogue and other retailers distributed as many new cards as supermarkets in 2009 - APPENDIX - Research sample and mechanics - Research methodology and structure - GRAPHICS / TABLES - The financial services distribution channel universe - specific distribution channels and distribution interfaces - % of consumers switching provider or acquiring credit cards for the first time, 2009 12 - Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years - Analysis of distribution interfaces used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data) - Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years - Overview of distribution channels used for acquiring credit cards, 2009, 2007, 2005 and all previous years (data) For more information visit http://www.researchandmarkets.com/research/7c884a/channel_metrics_u CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: press@researchandmarkets.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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