infoTECH News

[March 10, 2010]

Symplified CEO to Present at Invitation Only 2010 Montgomery Technology Conference

--(Business Wire)-- Symplified: WHO:   Eric Olden, founder and CEO of Symplified, the Cloud Security Company. Mr. Olden is a serial entrepreneur, and an expert on identity and access management. He holds US Patent #6,460,141 for his pioneering designs for Web identity, and co-authored the AuthXML specification, which served as the foundation for the SAML identity federation standard. He is considered one of the founding fathers of federation. Previously, Mr. Olden co-founded Securant Technologies and helped create a new security segment, Web Access Management, which is now a $1B market category. As CTO of Securant, Mr. Olden was instrumental in raising $35M in venture financing and completing the sale of Securant to RSA Security (News - Alert) for $140 million in the largest security M&A transaction of 2001. Mr. Olden is also an angel investor and actively involved with several information technology start-ups.

    WHAT: With every new cloud application that an organization adds to its IT infrastructure a wider and more difficult to manage security and audit gulf is created. Unlike on-premise software, cloud applications are outside the policy control of IT departments. The traditional 4As - Access Control, Authentication, Administration/Provisioning, and Auditing - can no longer be centrally enforced and managed on assets that reside outside the network firewall. Mr. Olden will discuss the implications and risks associated with the security and audit gap created by cloud applications. He will also present an innovative approach developed by Symplified that enables organizations to centrally manage the 4As on cloud infrastructures regardless of their physical location.

    WHERE: Fairmont Miramar Hotel & Bungalows, 101 Wilshire Boulevard, Santa Monica, California, Wilshire IV Room     WHEN: Wednesday, March 10th from 11:00 - 11:30 AM PST     HOW: Please contact Marc Gendron at marc@mgpr.net or 781-237-0341 to schedule a conversation with Mr. Olden at the conference or via conference call.

About the Montgomery Technology Conference 2010 Montgomery & Co. LLC will host the Montgomery Technology Conference on March 9th and 10th in Santa Monica, California. Industry-leading, high quality growth companies will address a highly select invitation-only audience of over 800 senior-level private equity and venture capital investors and corporate industry executives. Montgomery & Co. is a leading investment banking firm that provides a wide range of services to growth companies worldwide. For additional information, please visit: http://www.monty.com/pages/mediaCenter/mtc2010/MTC2010_Overview.html About Symplified | The Cloud Security Company Symplified provides the Trust Fabric of the Cloud - integrating enterprise security policies and administration with cloud applications and data. The SinglePoint solution is available either as an on-premises appliance or delivered from the cloud as a secure proxy. SinglePoint is pre-integrated with leading cloud applications and platforms including Google Apps, Salesforce.com (News - Alert), ADP, Taleo, Xactly, Jive, Workday and many others. Symplified's founding management team also created Securant and the ClearTrust product, which pioneered the market for Web access management, provisioning and federation software. Securant was acquired by RSA Security for $140M. Venture funding for the company was provided by Granite Ventures and Allegis Capital. Symplified is headquartered in Boulder, Colo., with offices in Palo Alto (News - Alert), Calif. Visit us on the web at www.symplified.com.

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