| [March 08, 2010] |
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Proactive Worldwide and Outward Insights Celebrate First Year of Partnership
SCHAUMBURG, Ill. & ANDOVER, Mass. --(Business Wire)--
Competitive intelligence (CI) and decision support firms Proactive Worldwide, Inc. and Outward Insights LLC today celebrated the first year of their global strategic partnership that has leveraged the core capabilities of both firms to provide innovative approaches to opportunity management, decision support and growth strategy development solutions.
As the partnership moves into its second year, the companies will continue to focus on building collaborations with clients in the healthcare sector to provide the insights to make evidence-based decisions that allow clients to manage opportunity and optimize business performance. With this support, clients will have access to emerging opportunities over a three- to five-year time horizon. The findings can then be pressure-tested into scenarios that can develop flexible strategies, alternatives and contingencies.
"The process is anchored by Proactive Worldwide's customized 65-step approach to primary CI and its sophisticated synthesis/filtering techniques adapted from high-tech software applications. These techniques, such as semantic layering, are used to summarize evidence-based research to reveal business hotspots and focal points of occurrence," said Gary D. Maag, Proactive's Chairman and CEO. "Marrying this CI research application with Outward Insights' road-tested approaches to scenario planning, war games, competitor response modeling and business early warning brings a whole new level of business planning opportunity to the industry."
Kenneth A. Sawka, Managing Partner of Outward Insights, added, "After 31 years of CI practice, there is still plenty of room for evolution and innovation to enhance the efforts of our clients to achieve leadership positions in their industries. Winning strategy development facilitated by proven techniques such as scenario planning, war games and business early warning reduces uncertainty and enhances strategic flexibility."
"Business dynamics now require healthcare clients to evolve much more quickly. Faced with these challenges, the partnership's solutions will allow them to drive opportunity management and support business optimization," commented Carl B. Derenfeld, 35-year healthcare veteran and Vice President of Strategic Solutions - Healthcare at Proactive Worldwide. He continued, "We believe that combining filtering and synthesis techniques such as semantic layering with OI's capabilities is a huge strategic step for our industry."
David J. Kalinowski, Proactive's President and COO, added, "We will continue with our first order of business, which is to identify a small number of healthcare firms that are interested in becoming design partners and who are interested in the potential to achieve an early mover opportunity. They will have the opportunity to pioneer and assist with the finalization and deployment of the combined service offering."
Interested firms should contact Carl Derenfeld at 847/483-7330 or carld@proactiveworldwide.com;
or Kenneth Sawka at 978/662-5138 or ksawka@outwardinsights.com.
About Proactive Worldwide, Inc.
With headquarters just outside Chicago, IL and international offices in Shanghai and Rome, Proactive Worldwide, Inc. specializes in customized decision support research and consulting for U.S. and multinational clients. The company is in the business of obtaining raw data, analyzing it, and identifying relevant strategic and tactical steps that clients can take to stay Out in Front® of the competition. Its multi-lingual staff has been providing CI services for over 15 years in the fields of life sciences, financial services, technology and telecommunications, and consumer and industrial goods. For more information, please call 847-483-9300, and visit www.proactiveworldwide.com.
About Outward Insights, LLC
Outward Insights is a competitive intelligence and strategy firm that provides the skills, tools and counsel that clients require to anticipate external threats, identify business opportunities and develop strategies to achieve a leadership position. The firm is a leader in scenario-based strategic planning, business early warning systems, and competitive intelligence process design. Based in Andover, MA, Outward Insights has been helping clients since 2001 to improve their strategy development, decision-making and competitive intelligence capabilities. www.outwardinsights.com
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