infoTECH News

[February 02, 2010]

PretonSaver(TM) Home Software Provides Twice as Many Pages Per Ink Cartridge with No Discernible Difference in Quality

Palo Alto, CA, Feb 02, 2010 (PRWeb.com via COMTEX) -- www.halftheink.com (www.halftheink.com), a leading provider of economical and eco-saving ink and toner optimization solutions for the home and small office markets, today announced it has begun offering PretonSaver Home(TM), the first software solution for the home and home office market that significantly reduces ink and toner consumption without compromising quality.

The typical household spends anywhere from $200 to $350 per year on ink and toner (http://www.halftheink.com/save-money.php), and the number is even higher for home-based businesses and small office users. Until now, saving ink meant a significant reduction in print quality as consumers were forced to trade quality for savings by using a printer's "economy-mode," replacing a print driver, or using any number of software products that promised savings but delivered mediocre quality.

PretonSaver(TM) uses patent-pending technology called Pixel Optimizer(TM) (http://www.halftheink.com/how-it-works.php) that incorporates mathematical algorithms to identify and delete wasteful pixels during printing. PretonSaver(TM) technology developed by Preton Ltd. in 2005, is used by hundreds of thousands of enterprise users around the world; however, this is the first time Preton is offering a product for the home and home office market in North America.

"Everyone hates buying ink," says Avrami Tzur, CEO of HalfTheInk.com. "Ink is expensive and it runs out too fast. And, ink manufacturers will never change it because there's too much profit in the consumables market." Tzur, a former Hewlett Packard executive, began looking for a way to save ink but found that all of the solutions available promised ink savings but greatly reduced the quality of the printed page. When he ran across PretonSaver Home(TM) he printed out one page at 100 percent quality and another that used 35 percent less ink, held them up and realized immediately he found what he was looking for.

"Rather than creating random holes in a document like other products on the market, PretonSaver Home(TM) intelligently removes unnecessary pixels," explains Tzur. "It works with all fonts, graphics and photos enabling you to print economically and eco-friendly as well." PretonSaver Home(TM) is easy to download, simple to install and easy to use. It runs in the background so users don't need to remember to use it or change the way they print. The product even provides a small pop-up window that reports the actual cost of printed pages each time a user prints, allowing constant visibility and monitoring of savings levels.

HalfTheInk.com is an exclusive value added reseller of PretonSaver Home(TM) and provides a free trial so users can try the software before buying. Half The Ink offers flexible purchasing options (http://www.halftheink.com/buy.php) including yearly, lifetime and multi-user licenses and all come with a 30-day money back guarantee.

"Now consumers can have it all," says Tzur. "They can save money, help the planet (http://www.halftheink.com/save-the-planet.php) and get quality printouts. PretonSaver Home(TM) starts at $19.99 for a single computer license and literally pays for itself in a few short months." About HalfTheInk.com HalfTheInk.com is a Palo Alto, Calif.-based ink and toner optimization solutions provider for the home and home/small office market. The company is an exclusive value added reseller of PretonSaverHome(TM), an award-winning product that uses state-of-the-art mathematical algorithms to identify and delete wasteful pixels during printing, offering substantial savings in toner and ink. PretonSaver Home(TM) users can save up to 70% of their ink and toner usage while still maintaining excellent print quality. More information is available at www.HalfTheInk.com.

### Read the full story at http://www.prweb.com/releases/2010/02/prweb3554394.htm.

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