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[December 04, 2009]

Aristotle Supports Federal Trade Commission December Findings on Age Verification of Restricted Movie Trailers Online

WASHINGTON, Dec 04, 2009 /PRNewswire-USNewswire via COMTEX/ -- Aristotle, the global leader in identity verification, today offers strong support for the age-verification findings in the Federal Trade Commission's December 2009 report, "Marketing Violent Entertainment to Children: A Sixth Follow-up Review of Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries." The report outlines a number of new developments since the last follow-up in 2007, including the accessibility of movie trailers featuring restricted content on the Internet.

"The FTC's most recent report highlights some important changes in movie trailers and the way they are now distributed online," said John Aristotle Phillips, CEO of Aristotle. "As technology continues to evolve and children continue to be its savviest users, it is critical that we take the necessary steps to ensure that they are protected from age-inappropriate content online." The use of R-rated trailers, also known as "red tag" trailers, by film studios as an online marketing tool has exploded in popularity in recent years. Aristotle's technology platform, Integrity, is the most widely accepted identity and age verification service deployed for instantly verifying government-issued IDs for citizens of 152 nations, and is implemented successfully by many studios as an age-gate for these restricted trailers.

"Ultimately, we help smart marketers create a space where they can use grown-up themes to have a grown-up discussion with an audience comprised of grown-ups. The alternative is to dumb it down because there might be a 13 year old in the audience - someone who can't buy your product anyway," said Phillips, who also served on the Internet Safety Technical Task Force. "Integrity sets the industry standard when it comes to age verification, and we look forward to continuing to work with the FTC and our friends the MPAA as well as individual studios to ensure that restricted content stays that way." A full copy of the report can be downloaded here: http://www.ftc.gov/os/2009/12/P994511violententertainment.pdf About Aristotle International Aristotle is recognized as a global pioneer in political technology, providing indispensable tools to those who seek to use the Democratic process to influence decisions at the ballot box. Every occupant of the White House -- Democrat and Republican -- for more than 25 years has been an Aristotle customer, as are many U.S. Senators, members of the U.S. House of Representatives, and Democratic and Republican state party organizations. For information about career opportunities or for client inquiries, go to www.aristotle.com.

About Integrity Integrity is Aristotle's Identity and Age Verification service utilizing government-issued IDs, among other data sources, to bring instantaneous age and identity verification to life. More than 50 million consumers have had their identities verified with Integrity when transacting with global Fortune 1000 companies, government agencies and merchants.

SOURCE Aristotle http://www.aristotle.com

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