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[December 03, 2009]

FirstAlert(tm) Daily 12/3: Another One Bites The Dust

(FinancialWire.net Via Acquire Media NewsEdge) (Comment on this article at http://www.financialwire.net/2009/12/03/firstalerttm-daily-123-another-one-bites-the-dust/) - Commentary - December 3, 2009 (FinancialWire) (By Bob Farley) -- Nike's (NYSE: NKE) shares are about where they were when their big star Tiger Woods's problems with keeping his life straight exploded from behind his carefully crafted dome of privacy.

Having Woods join the ranks of mere mortals shouldn't do much to tarnish his sponsors' images, and likely won't hurt his for much longer. It's not the first time his actions have been less than gentlemanly, though till now the worst he could be faulted for publicly was a penchant to use foul language on the golf course when things didn't go his way.

We'll have to wait to see what exactly gets pinned to Woods. Reckless driving, for sure. Being involved in strange after-midnight traffic accidents, check. And some nameless transgression that many hint about, at least one Hollywood claims to be true, and the scandal sheets will be making lots of money on in the coming days and weeks.

And there we go. Another hero bites the dust.

��� [Go to http://www.financialwire.net/?s=bob+farley to see more commentaries and articles by Bob Farley.] The FirstAlert(tm) Economics Calendar lists Fed Chairman Bernanke before Senate Banking (time TBD), Initial Jobless Claims (8:30 a.m.), Productivity Index for Q3 (8:30 a.m.), Employment Cost Index for Q3 (8:30 a.m.), ISM Services Index for November (10 a.m.), Treasury announces 3 & 10-year note auctions (11 a.m.).

The FirstAlert(tm) Events Calendar showcases AOS, CDZI, CTWS, PPCO at Gabelli & Co. Water Symposium; ATHN Analyst Meeting; DCO, BA, GR, OSK at Credit Suisse Group Aerospace & Defense Conference; EMC, LXK, BRCM, BHE at Credit Suisse Group Technology Conference; ESP at Capital Link Investing in Greece Conference; GDP, HERO, NBR at Jefferies Energy Summit; GPRO Analyst Meeting; HNZ, CPO, ADM at Citi Food Fest Food Manufacturing Conference; ISIS R&D Webcast Presentation; OSIP to Webcast its R&D Analyst Day; PENN, TUP, JACK, VECO at JPMorgan SMid Cap Conference; PFG Investors and Analysts Conference; TWOC, EGHT, GGOX, API at LD Micro Investor Conference; UNT, RCII, CLR at Raymond James Boston Fall Investors Conference; VECO, SUPX at Lazard Capital Markets Semiconductors LED Day Conference.

FirstAlert(tm) Website of the Day: http://www.paulsen.com/pat/ Quote of the Day: "I'm looking for the truth. The audience doesn't come to see you, they come to see themselves." Julianne Moore Today is: International Day of Disabled Persons.

Happy Birthday: George B. McClellan, Ferlin Husky, Andy Williams, Bobby Allison, Ozzy Osbourne, Daryl Hannah, Julianne Moore, Katarina Witt, Brendan Fraser, Rock Cartwright.

Today in History: Lewis and Clark Expedition marked their explorations from the Missouri River overland to the Columbia River on a pine tree in 1805. Illinois became the 21st U.S. state in 1818. The Jovian moon Himalia was discovered by Charles Dillon Perrine in 1904 at California's Lick Observatory. After nearly 20 years of planning and construction, the Quebec Bridge opened to traffic in 1917. In 1967, at Groote Schuur Hospital in Cape Town, South Africa, a transplant team headed by Christiaan Barnard carried out the first heart transplant on a human. The luxury train 20th Century Limited completed its last run from New York City to Chicago in 1967. Pioneer 10 sent back the first close-up images of Jupiter in 1973.

[FirstAlert(tm) was created by Gayle Essary, founder of Investrend Communications, Inc., parent of Investrend Information. The opinions expressed in FirstAlert(tm) do not necessarily reflect the opinions of Investrend.] FinancialWire(tm) is a fully independent, proprietary news wire service. FinancialWire(tm) is not a press release service, and receives no compensation for its news, opinions or distributions. Further disclosure is at the FinancialWire(tm) web site ��� (http://www.financialwire.net/disclosures.php). Contact FinancialWire(tm) directly via inquiries@financialwire.net.

Free annual reports for companies mentioned in the news are available through the Free Annual Reports Service (http://investrend.ar.wilink.com/?level=279).

((Comments on this story may be sent to tww.feedback@m2.com)) (c) 2009 M2 COMMUNICATIONS

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