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| [November 17, 2009] |
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Alltel Wireless Ushers in the Holidays with New TV Campaign
LITTLE ROCK, Ark. --(Business Wire)--
Alltel (News - Alert) Wireless is kicking off the holiday season with a new TV ad campaign highlighting the continuing saga of Chad and the Sales Guys. Starting today, television viewers in Alltel's markets around the country will see the dynamic storyline continue with a touch of comedy provided by a special guest.
Hollywood comedic actor Fred Willard stars alongside Chad and The Sales Guys as the Storyteller. He offers rhyming commentary on Chad's interactions with annoyed customers seeking relief from the Sales Guys during the holiday season. Willard, an Emmy nominated actor, is known for his performances on television as Robert Barone's father-in-law in Everybody Loves Raymond and in films This is Spinal Tap (1984), Waiting for Guffman (1996) and Best in Show (2000).
"The Woman and the LG," the first of three spots, debuts today. In it, Chad meets Heather, a woman bothered by the Sales Guys and a wireless contract that just won't end. Chad rescues her with a flexible 1-year contract and the sleek LG 8575 Touch phone.
"Alltel has always been about keeping our friends and families connected, and this season with all the options available from Alltel, there's a phone that fits everyone's needs," said Paul Bowersock, Senior Sales & Operations Leader for the Alltel Divesture Trust Divesture Trust. "Customers also can activate up to four additional lines on any plan and receive three months of free access for each new line."
The LG 8575 Touch featured in the new spot is available at no cost to customers after a $50 mail-in and with the activation of a 1-year service contract on qualifying rate plan. Customers must select one of the Alltel Wireless Smart Choice packs that include national voice minutes, unlimited Internet browsing and e-mail, and "My Circle." Smart Choice packs begin at $69.99.
A perfect holiday gift for the music lover, the LG 8575 Touch features Dolby® Mobile, an advanced sound system with customizable EQ settings for rich sound quality, and a vibrant touch screen. The phone also includes a 3.2 megapixel camera with video and "Intelligent Shot," an FM tuner and GPS capabilities.
Alltel customers with a love of texting will also consider the Samsung (News - Alert) DoubleTake™ to be a must-have stocking stuffer for the holiday season. With a full QWERTY keyboard and an easy-to-use interface, the Samsung DoubleTake™ is available for $9.99 after a $50 mail-in rebate and, with the activation of a 1-year service contract on qualifying rate plan, is a great holiday gift that will keep friends and families connected without breaking the bank.
Need a smartphone? No problem. Alltel is offering the BlackBerry (News - Alert)® Tour™ smartphone for $99.99 after $100 mail-in rebate and with the activation of a 1-year service contract on qualifying rate plan, and the pink BlackBerry® Pearl Flip™ 8230 smartphone for $29.99 after $70 mail-in rebate and with the activation of a 1-year service contract on qualifying rate plan.
Alltel handsets and the 1-year contract option are available at Alltel retail stores and online at alltel.com only to customers in the 91 cellular market areas (CMAs) that Verizon Wireless is required to divest, which will continue to operate as Alltel Wireless until the sale agreements with AT&T and Atlantic Tele-Network (News - Alert) are approved by the Department of Justice and Federal Communications Commission.
For more information concerning the sale of the divested markets, consumers can visit and log on to www.alltel.com, and go to the Customer Q&A section.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
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