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IBM Selects Unica to Optimize Web Marketing and Improve Demand Generation Revenues
(Market Wire Via Acquire Media NewsEdge) WALTHAM, MA -- (MARKET WIRE) -- 11/10/09 --
Unica
Corporation (NASDAQ: UNCA), the recognized leader in marketing software
solutions, today announced that IBM has selected NetInsight
OnDemand, Unica's award-winning solution for website
marketing, which it is deploying alongside Unica's industry-leading enterprise marketing suite. With Unica's fully-integrated
interactive marketing offering, IBM will be able to
better evaluate and act on online behavior and customer data, creating more
powerful and relevant marketing programs, ultimately increasing qualified
lead volume and conversion rates.
Unica NetInsight delivers unique self-service capabilities built on an open
data model that allow IBM's marketers to perform in-depth evaluation of
website visitor behavior. NetInsight's role-based flexibility enables IBM's
business users to streamline exploratory ad-hoc assessments and custom
reporting for a quick view of trends, success indicators, and visitor
behavior -- without burdening IT.
"It is crucial to not only be able to understand users, but to act on their
behaviors and effectively communicate with them," said Stephen Wright, vice
president, Enterprise Solutions and Web Enablement at IBM. "After
conducting an extensive search of vendors, Unica NetInsight was the
solution that best fit our need for a holistic understanding of our online
and offline presence in a single interface. NetInsight's integration
capabilities improved our time-to-productivity and will reduce the level of
effort in deploying page tags, as the solution is able to join together
with our existing solutions and data."
"We're continually focused on growing our global business, and having
Unica's interactive marketing technology is central to achieving this
objective," said Buell Duncan, CMO for IBM's Software Group. "With Unica,
we're able to integrate customer and prospect web behaviors into our demand
generation processes. Unica's technology will effectively streamline the
entire marketing process, enabling us to improve our lead closure rates and
revenues."
"IBM is synonymous with innovation and growth; as the organization expands
its global footprint, we can help improve its overall sales and marketing
processes," said Yuchun Lee, CEO, Unica. "Our award-winning technology and
the industry's most talented services group are why global leaders like IBM
utilize our advanced interactive marketing technology."
About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software
solutions. Unica's advanced set of enterprise marketing management and
on-demand marketing solutions empowers organizations and individuals to
turn their passion for marketing into valuable customer relationships and
more profitable, timely, and measurable business outcomes. These solutions
integrate and streamline all aspects of online and
offline marketing. Unica's unique interactive marketing approach incorporates customer
analytics and web analytics, centralized decisioning,
cross-channel
execution, and integrated marketing operations. More than 1,000 organizations
worldwide depend on Unica for their marketing management solutions.
Unica is headquartered in Waltham, Massachusetts with offices around the
globe. For more information, visit www.unica.com.
Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo,
and NetInsight are registered trademarks of Unica Corporation. All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
Forward-looking Statements
The information provided in this press release above contains
forward-looking statements that relate to future events and future
financial performance of Unica. These forward-looking statements are based
upon Unica's historical performance and its current plans, estimates and
expectations and are not a representation that such plans, estimates, or
expectations will be achieved. These forward-looking statements represent
Unica's expectations as of the date of this press announcement. Subsequent
events may cause these expectations to change; and Unica disclaims any
obligation to update or revise the forward-looking statements in the
future. Matters subject to forward-looking statements involve known and
unknown risks and uncertainties, including those factors listed in the
Company's Annual Report on Form 10-K for the fiscal year ended September
30, 2008 under "Risk Factors", which factors could cause Unica's
performance or achievements to be materially different from those expressed
or implied by the forward-looking statements.
Contacts:
Dan Ring
Unica
781-487-8641
dring@unica.com
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