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Smokefree Innotec Product Subject of New Zealand Focus Group Testing
NASHVILLE, TN, Nov 03, 2009 (MARKETWIRE via COMTEX) --
Smokefree Innotec, Inc. (PINKSHEETS: SFIO) today published feedback
from a Product Focus Group that distributor Bryant West in New
Zealand recently facilitated to gather consumer response to Smokefree
Innotec's "totally smoke-free cigarette."
The 2.5-hour focus group test of the "REAL Smokefree High-Tec
Cigarette" took place the 22nd of October 2009 at Bryant West's Head
Office in Auckland, New Zealand. Participants were divided into 4
groups, on average including 3 - 4 heavy smokers and 4 - 5 moderate
smokers from the wider Auckland area and selected from a broad and
diverse social demographic.
In particular, Bryant West was interested in the group's product
absorption, the effect of the product on the end user, the ease of
product usage, the proposed costs of the product as well as the end
users perceived benefits and concerns of "REAL -- the 1st Smokefree
High-Tec Cigarette."
In general, the participants in those focus groups agreed that REAL
is a viable solution and smoking alternative. The moderate smokers in
the focus groups reported that they believe that the product will
greatly aid in changing their smoking habits. 85% of the participants
believed that the effects of REAL where comparable to normal
cigarette smoking and 70% reported that they would actively use the
product if available as a consumer item. Interestingly, all
participants, from heavy smokers to low usage smokers all freely
commented on the positive after-taste of Smokefree Innotec's "totally
smoke-free cigarette."
Brendan Jackson, CEO of Bryant West, commented: "The Product Focus
Group testing indicates that REAL is a positive commercial product
with a viable consumer market and we're looking forward to launch the
product in our territory."
About Smokefree Innotec:
Smokefree Innotec, Inc. is in the business of designing, developing,
manufacturing and marketing a Hi-Tech, smokeless cigarette
innovation. Real Smokefree is a Patent Pending, odorless,
cigarette-style electronic device and is designed to protect the
non-smoker from second hand smoke and all its effects, while
providing the smoker a way to enjoy a smoke-free cigarette anywhere,
including places where smoking is prohibited. Further, our products
will allow the smoker to enjoy smoking while not having to worry
about the dangers and ill effects of regular cigarette smoking.
For more information please visit our website at: www.sfio.us or
www.smokefree-innotec.com
About World Market Media:
World Market Media utilizes cutting edge social media platforms to
connect the world's securities exchanges and their various investment
communities with the goal of creating the world's first Global Online
Investment Community. WMM implements innovative media solutions to
produce real market results delivering in-house services including IR
2.0, online advertising, marketing, social media solutions,
web-traffic, search marketing, web development, branding and
audio/video and motion graphics production.
View this release in video format:
http://www.vodnewswire.com/vodnewswire/news/smokefree-20091103/
World Market Media will consistently release breaking news and
content updates on Smokefree Innotec at: www.WorldMarketMedia.com/SFIO
A number of statements referenced in this Press Release are
forward-looking statements, which are made pursuant to the Safe Harbor
Provisions of the Private Securities Litigation Reform Act of 1995,
and within the meaning of Section 27A of the Securities Act of 1933
and Section 21B of the Exchange Act of 1934. Any statements that
express or involve discussions with respect to predictions,
expectations, beliefs, plans, projections, objectives, and goals,
assumption of future events or performance are not statements of
historical fact and may be "forward-looking statements."
Forward-looking statements are based on expectations, estimates and
projections at the time the statements are made that involve a number
of risks and uncertainties which could cause actual results or events
to differ materially from those presently anticipated. Forward-looking
statements in this Release may be identified through the use of words
such as "expects," "will," "anticipates," "estimates," "believes," or
statements indicating certain actions "may," "could," or "might"
occur. Such statements reflect the current views of Smokefree Innotec
Inc. with respect to future events and are subject to certain
assumptions, including those described in this release. These
forward-looking statements involve a number of risks and
uncertainties, including the timely development and market acceptance
of products, services, and technologies, competitive market
conditions, successful integration of acquisitions, the ability to
secure additional sources of financing, the ability to reduce
operating expenses, and other factors. The actual results that the
Company achieves may differ materially from any forward-looking
statements due to such risks and uncertainties. Smokefree Innotec
Inc. does not undertake any responsibility to update the
"forward-looking" statements contained in this news release.
Contact:
Smokefree Innotec, Inc.
Kim Carroll
Investor Relations
+1 949 630 9831
World Market Media, Inc.
Executive Editor
+1 877 801 8408
editor@worldmarketmedia.com
www.worldmarketmedia.com
SOURCE: Smokefree Innotec, Inc.
mailto:editor@worldmarketmedia.com
http://www.worldmarketmedia.com
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