infoTECH News

[September 24, 2009]

Colibria on Vodafone 360: Where mobile social networks are going from here

(M2 PressWIRE Via Acquire Media NewsEdge) Comment from Guy Reiffer, VP Marketing for Colibria(for publication): "Vodafone has rightly recognised that the operator can play a part in aggregating social networks and providing apps to the user. A number of our own customer operators in regions such as Latin America and South Africahave also chosen to go down this route and have had amazing success. It proves that these services don't just belong in the domain of handset manufacturers and internet giants.

"Demand for this has been growing rapidly - most of us now belong to so many different social networks and use a number of communication methods daily, that we need help managing it all. But social network aggregation is just one step along this evolutionary gangway. Already there are companies out there talking about the "Social Address Book" - where the address book on your mobile becomes the integration point for your communities, effectively organising each of your contact's life-streams around the information you have on your phone. The problem is that there are many companies coming from different parts of the mobile value chain trying deliver a solution,and while there can be a number of ways to achieve this, it will always boil down to a good user experience.

"The key is to deliver a solution that works for everyone, regardless of handset, operator, country, social networks, etc. Colibria believes a true converged solution is an intelligent one that automatically updates your address book when a contact changes their information, wherever that change occurs in their life-stream. It will be interesting to see what concepts come to the fore in the next year, and more importantly, who takes the lead." Colibria is the leading global provider of new generation messaging and social networking solutions. They work with operators around the globe, especially in developing markets, enabling them to deploy enhanced messaging services and provide a gateway to social networks and applications to their subscribers. These services all sit within one application on the users phone and is organised by contacts.

((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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