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EyeWonder Strengthens Leadership Position in Delivery of Online Video Advertising in Q1 2009
ATLANTA, June 30, 2009 /PRNewswire via COMTEX/ --
EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced its position as the clear market leader in online video advertising.
According to Nielsen Online, EyeWonder delivered nearly 70 percent of all U.S. in-page video ad impressions during Q1 2009 and was the only leading rich media provider to increase video ad market share in Q1 2009 compared to Q1 2008.
"This month's Dynamic Logic MarketNorms study, commissioned by Google's DoubleClick division, again confirmed video is the most effective ad format in terms of engaging online audiences," said EyeWonder CEO John Vincent. "I believe our video experience and our international footprint helped propel EyeWonder's growth in what we know is a tough market."
The Dynamic Logic study concluded that rich media with video is the top performing rich media ad format in terms of increasing aided brand awareness, brand favorability and purchase intent. In 2008, EyeWonder delivered over half of all U.S. rich media with video ad impressions, serving more than twice as many impressions as its nearest competitor, according to Nielsen Online. That market share leadership increased to nearly 70 percent of all rich media with video impressions in the U.S. for Q1 2009. In addition to the increased U.S. video ad market share, EyeWonder also reports the company's overall global impressions delivered grew by 70 percent in the first half of 2009 compared to the first half of 2008.
EyeWonder pioneered the first instant-play video ad technology in 2000. At that time competitors including PointRoll, Eyeblaster, and Unicast all licensed EyeWonder's technology from the company in order to deliver instant play video ads for their customers. In 2005, EyeWonder partnered with Adobe and began utilizing Adobe Flash to power its video advertising applications and services, continuing to lead the interactive video advertising industry.
"EyeWonder is proud and grateful that our proven expertise and experience in delivering the industry's best interactive video ad technology and services have clearly been recognized and embraced by interactive advertisers and their agencies," said Vincent. "Our continuing aggressive growth track in a challenging market is a testament to our commitment to delivering products and services that deliver the industry's strongest results for our clients. We look forward to working with our partners to create more engaging and rewarding ad experiences in the future."
About EyeWonder, Inc.
EyeWonder, Inc. is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results. Headquartered in Atlanta, Georgia, U.S.A., EyeWonder, Inc. has domestic offices in New York, Chicago, San Francisco, Dallas, Los Angeles and Detroit. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia. For more information on the company's interactive digital advertising solutions or its global office network, please visit http://www.eyewonder.com.
SOURCE EyeWonder, Inc.
http://www.eyewonder.com
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