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thePlatform CEO Ian Blaine, "Heroes" Creator Tim Kring, and Canoe Ventures CTO Arthur Orduña Headline Third Annual TV of Tomorrow Show March 10-11, 2009 in San FranciscoSAN FRANCISCO --(Business Wire)-- InteractiveTV Today [itvt] has announced keynote speakers, interviews and panel discussion topics for the third annual TV of Tomorrow Show, being held March 10 - 11, 2009 in San Francisco at the Yerba Buena Center for the Arts. This year's conference will include over 100 executive-level speakers in sessions that address the entire spectrum of the interactive television business, with several hundred executives from the US, Europe and Asia expected to attend. The TV of Tomorrow Show uniquely brings together leaders from across the entire iTV industry ecosystem, including content producers, technology innovators and network operators, to discuss the impact of new iTV technologies, the challenges of producing and monetizing interactive content, and how they plan to engage consumers in a growing new medium. "For the past three years, The TV of Tomorrow Show has consistently brought together some of the most influential speakers from across the global multiplatform television industry," said Tracy Swedlow, Publisher and Editor-in-Chief of InteractiveTV Today. "Arthur Orduña, Tim Kring, and Ian Blaine are three of the most important voices driving and defining the industry. By presenting visionary and diverse points of view from across the industry, this show will offer the absolute ‘inside track' on a medium that redefines itself as rapidly as the technology that supports it." Headline Speakers Ian Blaine, CEO, thePlatform - Ian Blaine founded thePlatform, which became a subsidiary of Comcast Interactive Media in 2006, to be the leading "white-label" video management and publishing company for content providers, broadband media sites, and mobile businesses. Under Blaine's leadership, thePlatform has grown to manage and publish online video for the BBC, CNBC, Comcast, Fancast.com, and many others. Tim Kring, Executive Producer, "Heroes" - Tim Kring, the creator and executive producer of the hit TV show, "Heroes," will be interviewed by TV industry veteran Brian Seth Hurst, CEO of The Opportunity Management Company, and second vice chair of the Academy of Television Arts & Sciences. Arthur Orduña, CTO, Canoe Ventures - Arthur Orduña joined Canoe Ventures in August of 2008 as CTO. Canoe Ventures is a joint venture co-owned by the cable industry's largest MSO's - Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House. It was formed to place and track addressable and interactive advertising spots across multiple MSO's. Orduña will be interviewed by Leslie Ellis, author of the popular Multichannel News column, "Translation Please." To view the latest list of keynotes and panelists, click here. Panel Discussion Topics Following is a sample of panel discussion topics to be featured at the TV of Tomorrow Show. They include: The Broadband Video Economy: Mapping the Opportunities and the Challenges Learn about the most significant trends in the emerging broadband video economy, and the opportunities and challenges facing content providers, distributors and advertisers in this rapidly changing environment. Social TV: How Will Community Change the Experience and Business of Television? Learn about the new genres of TV programming, and the new forms of advertising, marketing and TV-related commerce that are emerging to take social viewing into account. What business models are emerging for social TV and whom do they benefit? How successfully are social media facilitating content discovery? And how are broadcasters handling the partial loss of control over their content that social TV entails? Designer Roundtable - A panel comprised of the actual people who are determining how we will all experience television in the future will explore the role played by design in the development of new interactive TV services and video navigation systems. Addressable Advertising: Who Benefits? - Executives from all tiers of the TV advertising market, including distributors, networks, agencies and advertisers, will attempt to answer the question: In a world where all television ads can be addressable, who will reap the most benefit - the buyers, the sellers or the clients? Debate: The Future of Interactive TV across Platforms Executives with extensive expertise in bringing interactive TV services to cable, satellite and other platforms, will debate the current status of interactive TV application development and deployment across a range of different platforms. Which platform(s) will be the most fertile ground for interactive TV applications going forward or is the concept of specifically interactive TV applications, tied to specific platforms, in fact one that may soon prove outdated? To view the latest list of panel topics, click here. Registration To register for the TV of Tomorrow Show, visit http://tvoftomorrowshow.eventbrite.com/. Media Credentials Members of traditional media and iTV industry blog writers should submit their contact information, their publication's Web site address, and links to published articles since January 1, 2009 to [email protected] for consideration by Friday, March 6, 2009. About The TV of Tomorrow Show The TV of Tomorrow Show, produced by InteractiveTV Today [itvt], is the leading global conference for the interactive television (iTV) industry. Attended by C-levels and senior executives from the broadcast, programming, network operator (cable, telco, satellite, wireless), Web 2.0/social networking, advertising, studio, and consumer electronics spaces, the conference emphasizes candid, dynamic and informative discussions about current topics that excite and concern industry decision makers. It is also the top venue for networking with iTV peers and identifying new strategic partnerships. Winners of the annual Awards for Leadership in Interactive and Multiplatform Television are announced at the conference. An exclusive group of innovative iTV-related products are also showcased. Speakers and/or sponsors have included NBC Universal, CBS Corp., Verizon FiOS, Panasonic, HSN, Microsoft, Macrovision, Siemens, Brightcove, OpenTV, SeaChange, Ensequence, Softel Group and Vidiom Systems. For more information, visit http://www.itvt.com/tvoftomorrow/. |
