Information Technology

TMCNet:  AMD Unwraps 'AMD Fusion Render Cloud'

[January 13, 2009]

AMD Unwraps 'AMD Fusion Render Cloud'

Jan 12, 2009 (Close-Up Media via COMTEX) --
At CES, AMD President and Chief Executive Officer Dirk Meyer and OTOY Chief Executive Officer Jules Urbach unveiled a plan for the deployment, development and delivery of HD content through the "AMD Fusion Render Cloud," a massively-parallel supercomputer.
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The announcement took place during AMD's Industry Insider Series keynote, where AMD was joined on stage by Lucasfilm, Dell, HP and Electronic Arts.

"AMD has a long track record in the supercomputing world. Seven out of 10 of the world's fastest machines, including the fastest two computers on the planet, are powered by AMD hardware," said Meyer. "Today, AMD is pleased to announce a new kind of supercomputer unlike any other ever built. It is being designed to break the one petaFLOPS barrier, and to process a million compute threads across more than 1,000 graphics processors. We anticipate it to be the fastest graphics supercomputer ever. And it will be powered by OTOY's software for a singular purpose: to make HD cloud computing a reality. We plan to have this system ready by the second half of 2009."

The system is being designed to enable content providers to deliver video games, PC applications and other graphically-intensive applications through the Internet "cloud" to virtually any type of mobile device with a web browser without making the device rapidly deplete battery life or struggle to process the content. The AMD Fusion Render Cloud will transform movie and gaming experiences through server-side rendering - which stores visually rich content in a compute cloud, compresses it, and streams it in real-time over a wireless or broadband connection to a variety of devices such as smart phones, set-top boxes and ultra-thin notebooks. By delivering remotely rendered content to devices that are unable to store and process HD content due to such constraints as device size, battery capacity, and processing power, HD cloud computing represents the capability to bring HD entertainment to mobile users virtually anywhere.

The AMD Fusion Render Cloud will also enable remote real-time rendering of film and visual effects graphics on a large scale. Gaming companies can use the AMD Fusion Render Cloud for developing and deploying next-generation game content, to serve up virtual world games with unlimited photo-realistic detail, and take advantage of new delivery channels as open and diverse as the web itself.

"Hosted on AMD's powerful new AMD Fusion Render platform, OTOY's revolutionary software has given birth to the world's first practical, scalable graphics supercomputer capable of true server-side HD cloud rendering. The AMD Fusion Render Cloud will allow directors like Robert Rodriguez of Troublemaker Studios to break through existing CPU-only and graphics processor-only render bottlenecks which have imposed limitations on the creation of true eye-definition assets," said Charlie Boswell, Director of Digital Media and Entertainment, AMD.

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