Information Technology

TMCNet:  2008 Year in Review: Picnik Announces a 1,400 Percent Increase in Site Traffic Growth for 2008

[January 06, 2009]

2008 Year in Review: Picnik Announces a 1,400 Percent Increase in Site Traffic Growth for 2008

(Marketwire Via Acquire Media NewsEdge) SEATTLE, WA, January 6 / MARKET WIRE/ --

Picnik (www.picnik.com), the leading online
photo-editing application, is today announcing that its site visits from
2007 to 2008 has exceeded company and industry expectations -- with a 1,400
percent increase in site traffic in the last year.

In December 2007, Picnik had 1.7 million monthly visits, with 631,000
unique visitors -- in December 2008, Picnik reached over 24 million monthly
visits and 7.4 million unique visitors. From the most recent numbers, this
translates to a
month-to-month increase of 25 percent.

"Within the last year, the landscape for Web-based computing and online
photo editing have changed dramatically and we think Picnik has been that
change agent," said Jonathan Sposato, chief executive officer of
Picnik.com. "We're heartened by how far Picnik has come in less than two
years, and can't wait to see our momentum continue to rise in '09."

To-date, the average Picnik user spends about 20 minutes at Picnik.com with
each visit, in part, due to the newest available features. This year Picnik
introduced Collage, Fancy Collages, multiple photo uploading through the
'Picnik Basket,' batch editing, advanced Layers and Levels, holiday
templates and extensive font and shape enhancements.

Also, in 2008, Picnik broke barriers with its new Sandbox tab allowing
developers to create and contribute their own personally developed tools
through Picnik.com -- making Picnik one of the only online photo editors to
allow other developers and users to contribute new, unique features to the
photo editing process.

Additionally, Picnik established partnerships with companies like QOOP,
MySpace, Photobox, SmugMug, Epson, among others, and also made a number of
new company hires in key creative and development areas.

Some of the industry achievements and accolades Picnik earned in 2008
include the following:

-- TIME magazine 50 Best Websites of 2008 -- Picnik was the only photo
site to make the list and its review touted that, "only Picnik offers
(photo-editing features) with such elegant simplicity."

-- American Business Awards "the Stevie" -- Picnik was honored for "Best
overall Web site Design" by the Dow Jones-sponsored award, where winners
were selected from over 2,600 entries submitted.

-- Named a "Top Ten Facebook Application" -- in the guidebook written by
Facebook insiders, "Facebook for Dummies."

-- I.D. Magazine -- Picnik won the magazine's "Best of Class Award" in
the Interactive category. Other winners in this juried competition for
world-class design excellence included the Apple iPhone and Seattle's
Olympic Sculpture Park.

-- Interactive Media Award -- Picnik received a "Best in Class Award" in
the Photography category. These awards were judged by leaders in the Web
design, advertising, public relations, publishing and news industries,
scoring a 490 out of 500.

-- International Academy of Digital Arts & Sciences "Webby Award" --
Picnik received "official honoree" distinction for Function in Visual
Design.

-- Horizon Interactive Awards -- Picnik won a bronze award in the Flash
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category.

-- Web Marketing Association Web Awards -- Picnik was awarded
"Outstanding Achievement in Website Development."

-- Pixel Awards -- Out of thousands of entrants, Picnik won a Pixel Award
in the "Geek" category, beating Adobe Creative License, Meebo.com, Simplify
Your Work and Novell.

-- MediaPost OMMA Award -- Picnik was honored as a finalist for Web Site
Excellence.

-- International Academy of Visual Arts -- Picnik won a W3 Award (Web
sites, Web Advertising and Web Video) in the graphics category for "best
structure and navigation for a Web site."

-- Inaugural TIS "The Industry Standard" Award -- Picnik won first place
in the graphics category.

-- Seattle Start-Up Index (TechVibes.com) -- In November 2008 Picnik is
ranked as the #4 startup in Seattle out of 255 other companies.


About Picnik

Picnik.com gives real people photo-editing superpowers. Because Picnik
lives online, users get fast, easy access to a powerful set of photo
editing tools for editing, sharing, and printing images using any Internet
browser (Internet Explorer, Firefox, Safari, Mozilla, etc.) on any computer
platform (PC, Mac, Linux).

Picnik is fast, fun, and easy-to-use and is fully integrated with a wide
variety of Web sites including Flickr, Facebook, SmugMug, Photobucket,
MySpace, Webshots, Box.net, Picasa Web Albums and Lexmark. With Picnik, you
can edit your photos wherever they are from wherever you are.

The Picnik team, headquartered in Seattle, is dedicated to making great,
affordable software for real people. Picnik is also committed to leaving a
light carbon footprint by encouraging environmentally conscious business
practices and keeping it green in all we do.

For more information, demos, screenshots of the new features or a
reviewer's guide please visit: http://press.picnik.com.

Press Contact:
Erica Chandler
MWW Group
206.689.8505Email Contact

Copyright ? 2009 Marketwire

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