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Sulake Corporation Utilizes Infobright for Advanced Analytic Data Warehouse Capabilities
(Marketwire Via Acquire Media NewsEdge) TORONTO, December 15 / MARKET WIRE/ --
Infobright, the open source data
warehousing company, today announced that online entertainment company
Sulake Corporation has selected Infobright Enterprise Edition (IEE) as an
analytic data warehouse solution. IEE accelerates the process of analyzing
the torrent of data produced by more than 10 million unique visitors to
Sulake's Habbo, the world's largest virtual world and social networking
environment for teenagers. With Infobright, Sulake is increasing
productivity by reducing the wait time for analytics processing, while also
reducing the amount of server and storage infrastructure required for their
growing data volumes.
Some 32 countries on six continents play host to Sulake's localized Habbo
communities, and over 10 million unique users worldwide visit Habbo each
month. Sulake is focused on offering the most engaging social entertainment
solutions, and to fully understand what its communities need, the company
must analyze huge amounts of data every day.
"We work in an environment which changes constantly and we drive that
change by rolling out a substantial upgrade to the product each month. At
that pace of development, getting feedback on results in less than 24 hours
is crucial to success," said Osma Ahvenlampi, chief technology officer for
Sulake. "Unfortunately, our existing infrastructure couldn't adapt with our
growth pace. Ad-hoc queries were too slow, introducing new metrics was
cumbersome, and changing the system was too costly. We needed more speed
and simply throwing more hardware at the problem wouldn't be enough."
Sulake opted for Infobright's analyst data warehouse solution because it
offered the performance needed along with a full-feature set and a low
total cost of deployment. It also fit easily into the company's existing
infrastructure based on Linux, MySQL, and Java toolchains. The company was
able to go straight from a proof of concept to a production implementation
and after just a couple of weeks began analyzing its first dataset
exclusively using Infobright.
"Infobright will clearly reduce the amount of time required for our
analytics processing, which will make our teams more productive and allow
us to respond more quickly to the demands of our communities," added
Ahvenlampi. "Infobright's efficient use of servers will also dramatically
reduce our hardware requirements."
"Like so many companies, Sulake recognized the very simple yet compelling
value proposition of Infobright," said Miriam Tuerk, chief executive
officer of Infobright. "Even for companies dealing with massive amounts of
data, Infobright offers an easy-to-implement solution that delivers greater
performance for less cost."
About Sulake
Sulake Corporation is an online entertainment company focused on virtual
worlds and social networking. Sulake's main product is Habbo, the world's
largest virtual world and online community for teenagers. There are
localized Habbo communities in 32 countries on six continents. To date over
117 million Habbo characters have been created and 10.4 million unique
users worldwide visit Habbo each month (source: Google Analytics).
Sulake was established in 2000 and it has almost doubled its annual
revenues each year. The main shareholders in Sulake include Taivas Group,
Elisa Group, 3i Group plc, and Balderton Capital followed by Movida Group
(in Japan), the company's founders Sampo Karjalainen and Aapo Kyr?l?,
Sulake's CEO Timo Soininen and other personnel.
Sulake has offices in 15 countries. Its headquarters is situated in
Helsinki, Finland. Currently the company has over 300 employees worldwide.
For more information, visit www.sulake.com and http://www.habbo.com.
About Infobright
Infobright, the open source data warehousing company, has pioneered the
development of self-managing data warehouse software. The critical need for
business intelligence, coupled with the dramatic growth of corporate data,
has outpaced IT's resources and budget within many companies. Infobright's
technology solves this problem by delivering a highly scalable analytic
data warehouse that reduces ongoing management by up to 90 percent and
costs significantly less than other data warehouse solutions. Infobright's
solution is being used by companies in online marketing, financial
services, telecommunications and other industries to provide rapid access
to critical business data with unmatched operational simplicity. For more
information, please visit www.infobright.com.
All names referred to are trademarks or registered trademarks of their
respective owners.
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Media Contact:
Laurie Gibson
Kickstart Consulting for InfobrightEmail Contact, orEmail Contact
+1(650) 969-0764
Copyright ? 2008 Marketwire
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