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MediaFLO USA, CBS Mobile and Victoria's Secret Unveil 'Victoria's Secret TV' - A New Channel Only on FLO TV
SAN DIEGO, Nov 20, 2008 /PRNewswire-FirstCall via COMTEX/ --
Today MediaFLO USA, a wholly
owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), in collaboration
with CBS Mobile, which has a deal with Victoria's Secret, launched "VICTORIA'S
SECRET TV," a new, dedicated, 24/7 channel on the FLO TV(TM) service that
gives viewers an all-access pass to the 2008 Victoria's Secret Fashion Show on
their mobile phones.
The exclusive supermodel-charged "VICTORIA'S SECRET TV" channel launched
with behind-the-scenes pre-show coverage on November 15, providing access to
the planning and prepping leading up to the main event. On December 3, 2008
at 10:00 PM EST/PST, "VICTORIA'S SECRET TV" will simulcast the 2008 Victoria's
Secret Fashion Show, which is airing on the CBS Television Network. Broadcast
from the iconic Fontainbleau Miami Beach Resort, the show also will include
appearances by Heidi Klum, Adriana Lima, Marisa Miller and Miranda Kerr, as
well as a musical performance by Usher. After the show, "VICTORIA'S SECRET
TV" continues with exclusive post-show coverage through January 2.
"The dedicated "VICTORIA'S SECRET TV" channel is part of our commitment to
providing subscribers with the programming they demand for their mobile
lifestyle," said Jonathan Barzilay, senior vice president of programming and
advertising for MediaFLO USA.
"The Victoria's Secret Fashion Show is more than a show; it's an annual
event," said Jeff Sellinger, executive president and GM of CBS Mobile. "Thanks
to our partnerships with MediaFLO and Victoria's Secret, audiences can now
experience this water-cooler discussion anywhere at any time. This represents
the next generation of entertainment with the pre-show, behind-the-scenes
footage and the main event all on your mobile phone."
All programs featured on FLO TV are available to consumers through leading
wireless carriers in more than 58 major metropolitan areas nationwide,
including Atlanta, Chicago, Dallas, Las Vegas, Los Angeles, New York, Seattle
and Washington, D.C. To learn more about FLO TV, please visit
http://www.flotv.com. FLO TV is available to AT&T subscribers as AT&T Mobile
TV and to Verizon Wireless customers as V CAST Mobile TV. All programming is
subject to change.
About MediaFLO USA Inc.
MediaFLO USA Inc. unleashes the power of TV for mobile consumers,
combining the best content, an intuitive user interface and a superior
multicast network to deliver a true TV experience. The award-winning FLO TV
service from MediaFLO USA offers full-length simulcast and time-shifted
programming from the world's best entertainment brands, including CBS, CBS
College Sports, CBS News, CNBC, COMEDY CENTRAL, ESPN, FOX, FOX News, FOX
Sports, MSNBC, MTV, NBC 2Go, NBC, NBC Sports, NBC News, NickToons and
Nickelodeon. Based in San Diego, Calif., MediaFLO USA is a wholly owned
subsidiary of Qualcomm Incorporated. Further information is available at both
http://www.mediaflousa.com and http://www.flotv.com.
About CBS Mobile
CBS Mobile, a division of CBS Interactive Inc., is charged with building
CBS Corporation's wireless business across entertainment, sports and news for
CBS, The CW, and CBS Paramount Television. As part of this mission, CBS Mobile
offers consumers some of the most innovative and best-of wireless content
available today, ranging from the nation's first mobile video alerts for CBS
Mobile News, CBS Sports Mobile and entertainment properties, to some of the
nation's largest mobile Web sites, made-for-mobile video on all major
carriers, a 24/7 mobile television network, and partnerships with the world's
more leading edge mobile technology and ad targeting companies. CBS
Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive,
Inc.
About CBS Interactive
CBS Interactive, a division of CBS Corporation (NYSE: CBS.A and CBS), is
the premier online content network for information and entertainment. Its
portfolio of leading brands, which include CNET, CBS.com, CBSSports.com,
GameSpot, TV.com, BNET, and Last.fm span popular categories like technology,
entertainment, sports, news, and business. With more than 150 million people
visiting its properties each month, CBS Interactive is a top 10 web property
globally.
About Victoria's Secret
Victoria's Secret is the world's most powerful beauty and lingerie brand,
and the creator of the world-famous Victoria's Secret Fashion Show. Customers
can shop Victoria's Secret 1,000 U.S. stores, and can reach the brand
worldwide 24-7 through their catalogues and on http://victoriassecret.com --
now available in Spanish.
Qualcomm is a registered trademark of Qualcomm Incorporated. MediaFLO,
MediaFLO USA, FLO and FLO TV are trademarks of Qualcomm Incorporated. All
other trademarks are the property of their respective owners. All programming
is subject to change.
Qualcomm Contacts:
Melinda Hutcheon, MediaFLO USA
Phone: 1-858-651-7334
Email: melindah@qualcomm.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
SOURCE MediaFLO USA Inc.
http://www.qualcomm.com
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