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IBM Quadruples Value Points to Entice Sun SPARC Customers to Move to
Power Systems
ARMONK, NY, Oct 31, 2008 (MARKET WIRE via COMTEX) --
IBM (NYSE: IBM), the world leader in UNIX(R) revenue share (1),
today announced several enhancements to its IBM Power Rewards
migration program, including a 4X increase in reward points for
customers moving workloads from Sun SPARC, UltraSPARC or SPARC64
processor-based servers, from either Sun or Fujitsu, to IBM Power
Systems(TM).
The IBM Power Rewards (2) program, similar to a frequent flyer
incentive, offers reward points to competitively-installed customers,
based on the number of HP, Sun or other cores retired when moving to
Power Systems. Customers can redeem points toward no-charge migration
services to move from HP-UX or Sun Solaris to AIX or Linux operating
environments.
As part of the Power Rewards enhancements announced today, IBM has
increased the value per core for Sun or Fujitsu servers based on
SPARC, UltraSPARC, or SPARC64 processors from 1,000 points to 4,000
points per core, making each core of a SPARC processor redeemable for
up to $4,000 worth of no-charge IBM migration services. Sun recently
announced end-of-life for all SPARC-IV products.
With Power Rewards, customers can turn in multiple servers -- all
with multiple cores -- to build up considerable free migration points.
As an example, a customer who moves the workload from one Sun V890
server could earn up to 64,000 points, worth up to $64,000, and a
customer who replaces a 256-core Sun M9000 server could earn up to
1,024,000 points, worth more than $1 million in free services.
Customers Migrate to IBM
"IBM is already the world leader in UNIX servers and we see
tremendous opportunity through competitive migrations to gain share,"
said Scott Handy, vice president of worldwide marketing and business
strategy, IBM Power Systems. "We see more opportunity to move clients
to IBM systems based on the strength of our products, It's no
surprise that over the last few years, nearly 1,200 customers have
already chosen to migrate to IBM from HP, Sun, and other competitive
systems, including more than 500 from Sun alone."
Sun customers are not the only ones who can benefit from Power
Rewards. IBM is also giving HP PA-RISC-based Superdome customers a
highly attractive alternative to HP's long-delayed Itanium roadmap.
IBM is offering quadruple the Power Rewards points for PA-RISC-based
system migrations -- or 4,000 per core -- to help those customers
easily justify the migration to IBM. IBM also offers 1,000 points per
core for HP Alpha and Itanium technology-based systems, and SGI MIPS
migrations.
A wide range of additional discounts on hardware, software or
services are available and a reward points table is published for
accumulating and redeeming Power Rewards.
IBM Global Technology Services offers a full complement of
asset-based, standardized services for Power Systems, ranging from
implementation to availability, virtualization and support, along
with energy efficiency and security assessments, which allow clients
to maximize their investment in IBM Power servers and software.
About IBM
For more information about IBM Power Systems, please visit
http://www.ibm.com/power.
IBM is a trademark of IBM Corporation in the United States and/or
other countries. All other company/product names and service marks may
be trademarks or registered trademarks of their respective companies.
UNIX is a registered trademark in the United States and other
countries licensed exclusively through The Open Group. Linux is a
trademark of Linus Torvald.
(1) IDC Worldwide Quarterly Server Tracker, August 2008.
(2) IBM Power Rewards offers 4,000 points per core for PA-RISC and
Sun or Fujitsu SPARC, UltraSPARC, and SPARC64 system migrations and
1,000 points per core for systems based on Itanium(R), Alpha or Mips
up to a maximum determined by the type and price of the qualifying
Power Systems purchased as the target of the migration. Each 15,000
points can be redeemed for 40 hours of IBM migration services from
IBM or a qualified IBM Business Partner. Points can also be applied
to PowerCare services and other qualifying IBM offerings as outlined
here: www.ibm.com/systems/migratetoibm/systems/power/rewards.html.
Contact information:
Rick Bause
IBM Media Relations
845-892-5463
rbause@us.ibm.com
SOURCE: IBM
mailto:rbause@us.ibm.com
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