Information Technology

TMCNet:  Meebo Reaches Over 70 Million Users With New Partnerships

[October 14, 2008]

Meebo Reaches Over 70 Million Users With New Partnerships

MOUNTAIN VIEW, Calif. --(Business Wire)-- Meebo, the Web's live communication platform, today announced an additional round of partners who signed up to use Meebo Community IM for their own users, making Meebo the largest open IM network on the Web. In combination with the eight launch partners announced in July, the network of partners signed up to use Meebo now has a total unduplicated global reach of 72.9 million (August 2008) and an unduplicated reach in the US of 26.2 million (August 2008), according to comScore Media Metrix.
Story continues below ↓

Meebo's latest offering, Meebo Community IM, integrates open instant messaging into online communities, enabling live communication and real-time notifications between members of social media, entertainment, gaming, and blog networks. Users are also able to communicate with each other at meebo.com, resulting in an open and federated instant messaging network based on the collective social graphs of some of the Web's largest community sites and instant messaging services. Meebo Community IM partners signed to date include Bleacher Report, DanceJam, Dhingana, Fanpop, Flixster, Global Grind, IBeatYou, myYearbook, Nickelodeon/MTVN Kids and Family Group's AddictingGames, OrangeShark, Piczo, PerfSpot, SparkArt, Sugar Publishing, Tagged, UGAME.net, Yaari, Zinch, and Zorpia.

"Meebo is experiencing phenomenal growth. According to comScore Media Metrix, these new partnerships will help Meebo reach 7.6 percent of global Internet users," said Seth Sternberg, CEO and co-founder, Meebo. "We are excited to collaborate with some of the Web's largest communities to enable live communication for their users and create a more open IM network for everyone."

Meebo Community IM is being implemented with a staged rollout beginning this fall. Meebo launches first with Flixster, an online community for movie fans. Flixster.com, a social networking site with a global reach of 6.9 million (August 2008), according to comScore Media Metrix, will integrate Meebo as the instant messaging service for its entire user base. Users will be able to exchange IMs with friends and community members seamlessly on site, and then continue those conversations at meebo.com. Flixster will be able to deliver real-time notifications and alerts to users via the web service API provided by Meebo.

New partner PerfSpot, with a global reach of 9.3 million (August 2008), according to comScore Media Metrix, chose Meebo to increase site engagement and deepen social connections between users. With a user base spread across 195 countries, PerfSpot required a solution that could scale with the hundreds of thousands of friend connections made on the network every day.

"We're extremely pleased to offer our members a communication tool that allows them to engage in multiple conversations with friends not just on the PerfSpot network, but also established third party clients," said Jeff Jumpe, VP of strategic development, PerfSpot. "Meebo's Community IM tabbed front-end design is both functional and intuitive, and we are confident that this addition to the PerfSpot network will result in an increase in activity and time on site."

These partnerships reflect the growing momentum behind open communications standards on the Web. Underneath the hood, Meebo is standardizing on XMPP, or Jabber, to enable an extensible IM experience for users and partners. Meebo will enable XMPP federation between the growing list of sites integrating Meebo Community IM, connecting users across multiple communities, either inside partner sites, at meebo.com, or in third-party clients that support Jabber.

Meebo will work with its partners to help monetize synchronous conversations, both 1-to-1 and group chat, on their sites. Meebo's new ad programs, launched in June, are built to encourage high user engagement and sharing of advertising content between users. Partners will be sharing in ad revenue derived from new inline ads, called SparkAds, running through Meebo-powered conversations on partner sites. Meebo also recently announced a $25 million investment from a group of investors led by JAFCO Ventures, with participation from Time Warner Investments, KTB Ventures, and existing investors Sequoia Capital and Draper Fisher Jurvetson (DFJ). For information about partnering with Meebo, please visit meebo.com/partners.

About Meebo, Inc.

Meebo is the Web's live communications platform. Founded in September 2005, Meebo provides instant messaging and group chat to 40 million people at meebo.com and via partner sites across the Web. Meebo's investors include Sequoia Capital, Draper Fisher Jurvetson, JAFCO Ventures, Time Warner Investments, and KTB Ventures. Visit meebo.com to connect with friends live on the Web.

All brands, names, or trademarks mentioned in this document are the property of their respective owners.

[ Back To it.tmcnet.com's Homepage ]



Featured Podcast

Free Magazines