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Q-Tip to Headline Next "Music to Go" Concert Series From Mozes and Knitting Factory on September 29
(Marketwire Via Acquire Media NewsEdge) PALO ALTO, CA and NEW YORK, NY, September 24 / MARKET WIRE/ --
Mozes (www.mozes.com), the
service that connects people to what they love from their mobile phones,
announced today that Universal Motown hip-hop artist Q-Tip is the latest
musician to be featured in the exclusive "Music to Go" concert series,
co-hosted and produced by Mozes and the Knitting Factory, New York's
premier venue for emerging talent. Mobile tickets to the free concert, to
be held on September 29, will be offered exclusively to members of Q-Tip's
mob (mobile fan club) and to select music and cultural influencers in the
New York area.
Fans who want to join Q-Tip's mob and RSVP to receive a free mobile ticket
to the show can text QTIP to 66937. No paper tickets will be issued.
Once at the Knitting Factory, fans can send messages to Q-Tip via
text-to-screen messaging that will be displayed in real-time during the
concert and will also appear on his MySpace page.
"The 360 mobile concert experience we've created with 'Music to Go' brings
fans and music legends like Q-Tip together in an exciting new way," said
Andrew Adashek, Director of Interactive Media for the Knitting Factory.
"Through our partnership with Mozes, we are helping fans discover great new
music and develop stronger connections to the artists they love through a
trusted, spam-free service that combines text, voice and the web and, of
course, live events."
Q-Tip, founding member of pioneering hip-hop group A Tribe Called Quest and
longtime MC, will release a new album, "The Renaissance," on November 4 and
will perform music from that album, as well as fan favorites and deep cuts
from his previous work as a solo artist, at the "Music to Go" exclusive
show.
"Bringing Q-Tip to the stage is a great way to celebrate the third
installment of the 'Music to Go' series," said Patricia Dao, Director of
Business Development at Mozes. "As both a hip-hop pioneer and a new music
innovator, Q-Tip brings together old school knowledge and a passion for how
new technology can connect people through music. We're looking forward to
working with the Knitting Factory and Universal Motown on this event."
"Q-Tip has always been a musical trailblazer, and his mobile campaigns are
no different," said Scott Kepnach, Mobile Marketing, Universal Motown
Republic Group. "The 'Music to Go' event and our ongoing mobile campaigns
with Mozes are ideal avenues for building Q-Tip's relationships with both
his longtime and his brand-new fans."
The Q-Tip concert is the third of the ongoing "Music to Go" concert series,
which included a September 17 event featuring Jazmine Sullivan and a May
2008 performance and mobile contest with R&B star Lloyd, who offered a free
trip to his hometown, Atlanta, for the fan who left the best voice message
for Lloyd when requesting mobile tickets.
Members of the media are also invited to attend Q-Tip's show at the
Knitting Factory in New York on September 29. For more information, or for
tickets, please contact: Patricia Dao, Mozes, Inc., patricia@mozes-inc.com.
About Mozes, Inc.
Founded in 2005, Mozes is the world's easiest and most trusted way to
connect people to what they love on their mobile phones. Mozes enables any
marketer to easily build and manage CRM and interactive mobile campaigns
that combine text, voice, the web and live events. Mozes powers thousands
of mobile campaigns that connect millions of fans to their favorite band,
brand, sports team and more. Mozes guarantees no hidden costs, as well as a
permission-based and spam-free mobile experience for consumers. This
approach attracts new customers, increases consumer loyalty and
participation, which results in more effective marketing campaigns.
Initially focused on the music industry, Mozes is used by nearly 4,000
major label and independent artists, including Chris Brown, Colbie Caillat,
Daughtry, Nelly and Rascal Flatts. The desirability of reaching consumers
via cell phone is growing according to eMarketer which projects U.S.
spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to
the Mozes blog for updates at http://www.mozes.com/blog.
About Knitting Factory Entertainment
Knitting Factory Entertainment is America's most prolific presenter of new
and emerging musical talent. With more than 6,000 live music performances
each year at its multi-stage New York and Hollywood venues, this treasured
New York cultural icon has been transformed into a leading national arbiter
and filter of 'what's next' on the independent music scene.
With a focus on the creation of a national platform with direct,
demonstrable contact with the urban active demographic, the Knitting
Factory is actively developing a presence in the branded entertainment
space, and developing media partnerships harnessing the company's power as
an aggregator of exclusive live performance content.
Knitting Factory's acquisition of Bravo Entertainment, a leading regional
concert promoter, has elevated the Knitting Factory organization into one
of the nation's top ten concert and tour promoters with operations across
20 states and wholly owned venues in Boise, ID, and Spokane, WA. Knitting
Factory Entertainment expects to continue to expand its portfolio of venues
by several new locations each year. Led by president and CEO, Jared
Hoffman, Knitting Factory Entertainment is headquartered in New York City.
www.knittingfactory.com
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Andrea RoeschEmail Contact
650-644-1700
Phylicia Fant
Universal MotownEmail Contact
212-841-8640
Ben David Fenwick
Catalyst GroupEmail Contact
917-885-4415
Copyright ? 2008 Marketwire
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