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SpotMixer Gains Traction With Thousands of Online Advertisers, Extends Lead With Unique, Easy-to-Use Video Ad Templates
(Marketwire Via Acquire Media NewsEdge) REDWOOD CITY, CA, August 25 / MARKET WIRE/ --
SpotMixer (www.spotmixer.com), an
innovative online video advertising service of One True Media, Inc.,
announced today that the company is gaining rapid momentum in the
do-it-yourself video ad creation market, adding thousands of new business
users since its May launch. SpotMixer is kicking off the fall advertising
season with an expanded template library, now offering more than 300
templates. As it rolls out service enhancements that even more effectively
meet customers' needs, SpotMixer is becoming known as the leading online
service provider for businesses to easily and inexpensively create
professional-quality video ads they can distribute online or via
television.
"With SpotMixer, our goal is to give businesses the best of both worlds,"
said Mark Moore, CEO of One True Media, which owns and operates SpotMixer.
"Unlike other video ad services providers, we do not limit advertisers to
stock footage or pre-built ads in order to make it 'easy,' and we do not
require advertisers to pay us or third-party videographers in order to
produce a 'custom' ad. In a single interface, we give customers all the
tools and all the options to produce the ads they want, and distribute them
via the channels that will reach their target audience. Our unique
offering is the reason why SpotMixer is seeing such rapid adoption in the
market."
Enhanced Template Library
SpotMixer is the first and only video ad services provider to offer a
template-based approach for custom video ads, allowing users to create ads
with the same ease as assembling an online photo album. SpotMixer's
professionally designed templates include a wide range of transitions,
effects, music and pacing that appeal to a broad range of businesses.
Users simply choose from the 300 available templates and insert their own
photos, videos, music (or augment with SpotMixer's extensive library of
stock photos, videos, and music tracks), and record an optional voiceover.
The result is a polished video ad. Businesses can create ads on SpotMixer
free of charge, and when they are ready to publish, monthly subscriptions
start at $59.
Local and National TV Advertising Options
One of the first self-serve ad creation platforms selected by Google for
its TV Ad Creation Marketplace, SpotMixer gives businesses options to use
their ads in the medium that will be most effective for them. Using
SpotMixer, businesses can take an online ad and transform it into a
television ad they can distribute via Google TV Ads on local or national
television. Businesses now have an easy way to try out TV advertising.
Ease of Use, Happy Customers
"SpotMixer demystifies the process of creating, editing, and distributing
video ads," said Dick Rozic, co-founder of Aveon Inc., a custom audio/video
and home automation system integrator serving clients in the Houston area.
"With SpotMixer, we can create videos on the fly that appeal to any one of
our many target audiences
-- from clients looking for a single-room surround or home theater system
to those building a new custom home who want all the latest home
technologies throughout their home. The fact that potential customers can
now see our video ads online or even on TV allows us to showcase our
services and positions us as the premier home control solutions provider in
Houston."
About SpotMixer and One True Media
SpotMixer, a service of One True Media, Inc., helps small and medium sized
businesses join the online video marketing revolution by offering templates
and tools for easy-to-use yet sophisticated video ad creation, distribution
and analytics. The first and most respected name in Web-based video
creation for consumers, One True Media has leveraged its technology and
marketing expertise into SpotMixer, enabling businesses to have an elegant
yet affordable solution for creating and managing their online advertising.
Founded in 2005, the company is backed by Kleiner Perkins Caufield & Byers
and is headquartered in Redwood City, CA. For more information about
SpotMixer, please visit www.spotmixer.com.
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Contact
Krista Van Lewen
CommStrat for SpotMixerEmail Contact
303-963-5530
or
Wynne Ahern Kokka
CommStrat for SpotMixer
510-658-8870Email Contact
Copyright ? 2008 Marketwire
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