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Align Technology: A Quarter Of British Women Are Not Caring For Their
Teeth On A Daily Basis; Over One Third Are Embarrassed By Their Teeth
(M2 PressWIRE Via Acquire Media NewsEdge)
RDATE:28072008
London -- One in four British women admits to not looking after their
teeth, including brushing and flossing, on a daily basis, according to
a new survey released today by Align Technology, makers of Invisalign .
The survey asked women how important a good smile was; nearly two
thirds (65%) of the women surveyed believe that a good smile results in
a more confident individual, followed by 18% which said that someone
with a good smile would be more likely to be successful in regards to
romance and attracting a partner.
Teeth are clearly important in making an impression, but Brits are
still living up to the stereotype of having bad teeth, over one third
of the women surveyed (36%) reported that they are embarrassed by their
teeth. When asked what they would improve about their smile 49 % of the
participants stated very white teeth', followed by 29% wanting
straight even teeth.
The main problem is when it comes to investing time and money in
looking after our teeth. Nearly two thirds (64%) highlighted cost as a
factor that deters them from getting their teeth corrected, with 73%
only prepared to spend up to GBP1,000 on correcting their teeth. Yet
when you compare how much women spend a year on their beauty regime,
the survey revealed that the average woman happily spends GBP1,500
every year. Correcting the smile with Invisalign costs between
GBP3,500 and GBP5,000*, and when compared to the cost of cosmetics over
the course of a lifetime, (and in light of the importance of an
attractive smile), it is a small price to pay for a straight smile.
Dr Paul Humber, a leading dental practitioner commented. "The results
of the survey demonstrate that women understand the importance of a
healthy smile but worryingly they are not prepared to spend the time
and money looking after their teeth. Fear of the dentist is an age old
problem (24% not willing to undergo corrective treatment based on fear)
but new treatments such as Invisalign, which is a non-invasive
procedure using a series of clear plastic aligners to straighten your
teeth, have been popular, as they are discreet, and because they are
removable, patients can brush and floss as normal. Invisalign gives me
the chance to straighten teeth but without many of the treatment
barriers that cause my patients to shy away from with traditional metal
braces. The cost for treatment is a lifetime investment so when you
compare this to how much women spend on beauty treatments, it is
minimal."
Respondents were also asked which features they are most likely to
notice when they meet a potential partner, eyes came top with 59%,
followed by smile at 32%. When asked the same question about other
women, their smile is their most noticeable feature (43%), followed by
hair (39%). Seeing as teeth are important to women it is surprising to
see how little attention they pay to them, especially when women are
prepared to spend up to 30 minutes a day washing and styling their hair
(69%), moisturising their body (60%) and applying cosmetics (49%).
Invisalign uses a unique advanced computer technology which can show
you a personalised virtual progressive 3D model of how your teeth will
move into place over the course of the treatment and the expected end
result. As with other types of orthodontic treatment, the cost of
Invisalign treatment is determined by your dental practitioner and will
depend on the complexity of your case and course of treatment.
However, the cost is generally comparable to traditional braces, making
it an ideal treatment option for common orthodontic problems in adults
and teens**. Whether your smile needs minor improvements or more
extensive adjustments, Invisalign can help give you the smile you've
always wanted, often in as little as 9 to 18 months (also comparable to
treatment times for fixed metal braces)***.
To find out more about the Invisalign treatment, or to find a certified
dental practitioner in your area, please visit www.invisalign.com or
call 0845 644 5462.
About Align Technology, Inc.
Align Technology designs, manufactures and markets the Invisalign
technique, a proprietary method for treating malocclusion, or
misalignment of teeth. The Invisalign technique uses advanced 3D
imaging and computer graphics technology, to deliver precise,
customised treatment. Invisalign corrects malocclusion using a series
of clear, nearly invisible, removable appliances that gently move teeth
to a desired final position. Because it does not rely on the use of
metal or ceramic brackets and wires, Invisalign significantly reduces
the aesthetic and other limitations associated with braces. Invisalign
is appropriate for treating adults and older teens. Align was founded
in March 1997 and received FDA clearance to market Invisalign in 1998.
To learn more about Invisalign or to find a certified Invisalign doctor
in your area, please visit www.invisalign.com or call 0845 644 5462.
*Treatment fees are set by the treating doctor, but the average cost
ranges from GBP3,500-GBP5,000 or EUR 4,000-6,000 (depending on
treatment needs)
** Invisalign is effective on a broad range of cases. However, all
permanent teeth must be present before treatment becomes an option.
During your initial exam an Invisalign-certified dental practitioner,
can determine whether you are suitable for the treatment.
*** Duration of treatment may vary and is dependent upon the condition
of your teeth.
CONTACT: Nehal Savani
Tel: +44 (0)20 7413 3154
e-mail: nsavani@hillandknowlton.com
Rebecca Fancini
Tel: +44 (0)20 7413 3490
Tel: +44 (0)77 6242 8672
Fax: +44 (0)20 7413 3112
e-mail: rebecca.fancini@hillandknowlton.com
e-mail: rfancini@hillandknowlton.com
WWW: http://www.hillandknowlton.co.uk
((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
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Copyright ? 2008 M2 Communications Ltd.
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