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LDMI Connects With ePath Learning to Enhance Sales Training & Bolster Growth
[August 30, 2004]

LDMI Connects With ePath Learning to Enhance Sales Training & Bolster Growth

NEW LONDON, Conn., Aug. 30 /PRNewswire/ -- Operating in a fast-paced competitive marketplace, telecommunications providers strive to differentiate themselves on service while keeping costs to a minimum. Considering that carriers have, or have access to, the technology required to provide local and long distance phone and data services, the key differentiator is the level of service and knowledge a customer receives when they deal with the provider. Michigan-based LDMI Telecommunications Inc., recognizing that their competition lies but a phone call away, is leading the pack when it comes to ensuring their sales force has the best product knowledge available. Working together with ePath Learning, a pioneer in the development of browser-based Learning Content Management Systems (LCMS), LDMI's eLearning initiative is a key component of a multi-faceted training strategy.


LDMI, one of the largest telecom companies headquartered in the Midwest, will expand its dynamic, sales training portfolio through the development of additional courses for the company's online university. In less time and for lesser cost than it would have taken to install a site-licensed Learning Management System (LMS), LDMI quickly developed and deployed their own eLearning content in the company's "branded" online university to support their premier product, the SmarT. LDMI's SmarT is a high-speed Internet connection that delivers both voice and data over one T1 line. Launched earlier this year, the program met with success as sales channel partners embraced the online approach and were able to rapidly certify entire sales teams on product competency.
To ensure consistent sales interactions with prospects and customers, LDMI mandates product certification prior to a salesperson being eligible for commission. Using ePath Learning's ASP model, managers can monitor and manage staff progress, identify who may be struggling and rally the required resources to improve performance.
"The key to an effective eLearning application is its ability to allow the user to create custom content without a protracted learning curve," said Dave Bailey VP of Marketing & Strategic Development for LDMI. "Not only does ePath Learning ASAP enable us to build our own training content, the company also offers critical support services such as custom graphic design and development. Most importantly, our people can train when and where it is most convenient for them and at a much lower price point for us. Further, we can certify results which are important in measuring the effectiveness of our training."
"The infrastructure supporting LDMI's eLearning initiative was implemented by its marketing group with minimal impact on IT resources, further underscoring the ease of development, deployment and use of our product and our ASP delivery model," said Dudley Molina, President and CEO of ePath Learning. "Considering LDMI's extensive product portfolio and their continuing development of new products and services, ePath Learning ASAP provides them with the capability to dynamically train and certify their sales team to meet the changing needs of the market while ensuring consistency in the message being communicated. This indeed is a strategic competitive advantage."
About ePath Learning
Drawing upon its deep experience and expertise within the custom courseware development industry, ePath Learning stands alone as a single source provider for affordable eLearning solutions. The Company's strategy is to deliver the technology platform of convergence that is a unique blend of LCMS architecture with critical LMS functionality, resulting in a solution that delivers the best of both technologies via its browser-based, easy-to-use, native ASP delivery model. The company's flagship product, ePath Learning ASAP, is one of the first eLearning solutions to combine the power of a database management system, the global reach of the Internet and the ease of use of browser-based software. For more information, visit http://www.epathlearning.com/
About LDMI Telecommunications, Inc.
Headquartered in Southfield, Michigan, LDMI Telecommunications, Inc is a leading integrated communications provider serving business and residential customers in the Great Lakes region. Its services include local and long distance phone service, and data services such as high-speed connectivity, security, web hosting, and network services. Founded in 1992, the Company today serves more than 80,000 customers in Michigan and Ohio and has annual revenues in excess of $115 million. The company currently serves as exclusive telecommunications provider to The Palace Sports & Entertainment and is also entrusted with the complex data needs of companies like General Motors, AC Delco, and Guardian Industries. For more information, visit http://www.ldmi.com/.
MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC,
508-429-5988 (Chris) or 978-433-3304 (Rick)
[email protected] or [email protected]

ePath Learning; LDMI Telecommunications, Inc.



CONTACT: Chris McCoin, +1-508-429-5988, [email protected] or RichardSmith, +1-978-433-3304, [email protected], both of McCoin & SmithCommunications LLC, for ePath Learning and LDMI Telecommunications, Inc.


Web site: http://www.epathlearning.com/http://www.ldmi.com/

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