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IRI CPGNetwork Adoption Accelerates Worldwide - Over One Million Unique Reports Delivered MonthlyCHICAGO --(Business Wire)-- Dec. 8, 2004 -- Global CPG Manufacturers of All Sizes Continue Leveraging IRI's Web-Based Business Information Portal for Better Business Insights Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries today announced that global adoption of its CPGNetwork(TM) Business Information Portal continues to accelerate. As the industry's first Web-based integrated business intelligence resource for sales and marketing professionals in the CPG and retail industries, CPGNetwork now delivers over one million unique reports each month for over 15,000 global users. Today, CPGNetwork is used by the vast majority of IRI's top US 50 clients and its largest international clients. Top international clients include Unilever, SCJohnson, J&J, Colgate-Palmolive, Kellogg, Cereal Partners, Gillette and Heinz. Originally debuting in 1999, CPGNetwork is the premier Web-based business intelligence resource designed for consumer packaged goods manufacturers, retailers and brokers, providing relevant information to support better business decisions. Today, CPGNetwork remains a preferred solution for improving decision time and enabling shared category insights for organizations of all sizes. Designed for fast and easy access through the Web, leading CPG and retail companies are continually turning to CPGNetwork for insights. CPGNetwork delivers key sales and marketing information including: a host of pre-formatted reports, alerts, and key performance indicators to address business issues around category management, trade promotion, retail execution, consumer understanding, category insight, and launch planning and execution. For power-users throughout Europe, IRI also offers an enhanced CPGNetwork service that remains unparalleled in the industry. A faster alternative to standard CD delivery, CPGNetwork Analyzer provides customers with full access to InfoScan(R) databases via the Web. Furthermore, CPGNetwork provides access to all InfoScan databases across Europe, saving time in the consolidation and dissemination of data. "IRI is committed to not only increasing the value and relevance of marketplace information, but also to providing superior access and management capabilities from which to use the information," said Scott W. Klein, President and CEO of IRI. "IRI pioneered Web-based delivery of marketplace information for CPG manufacturers and retailers and CPGNetwork continues to be a critical resource for many of our industry's global leaders." In the UK, Hills Pet Nutrition, part of the Colgate-Palmolive group, has been using CPGNetwork for 18 months. Consumer Insights Manager Joe Keating sees a number of basic but crucial advantages to the online information access. "With CPGNetwork it's easy for everyone to get the most up to date information. This frees up more time to understand what's happening in the market and improve our performance," says Keating. Leading fruit juice company Eckes-Granini uses CPGNetwork to provide a unified view of its business across nine different countries. According to Gabriele Hemmerling Mueller, head of Eckes-Granini's International Market Research Department, "Every user who is working with CPGNetwork is deeply impressed by this tool. We now have the possibility to receive the required data with one mouse click. We have increased our efficiency and our information distribution in an enormous way." CPGNetwork's decision-ready content improves sales execution and decision cycle time, resulting in an increased return on clients' information investment. It provides relevant, personalized information to make decisions easy. Key benefits derived from CPGNetwork include: -0- *T -- Access Uses a convenient, personalized Internet resource for retail and consumer information and industry knowledge -- Insight Finds opportunities and diagnoses problems with information in expert formats, from multiple sources, and is organized to support individual business processes -- Action Drives action on key initiatives by using exception management and by collaborating across the organization -- Results Improves business results by maximizing information investment and reducing time to action *T For more information on this solution and other IRI products and services, visit www.infores.com About Information Resources, Inc. Information Resources, Inc. (IRI) is the leading global provider of enterprise market information solutions for the CPG, Retail, and Healthcare industries. IRI is the first company to leverage the power of real-time market information, advanced analytic insights, and enterprise performance management technology to improve the profitability and operational effectiveness of the world's leading CPG, Retail, and Healthcare companies. The Company uniquely provides a total view of the market, enabling maximum business performance throughout the enterprise. IRI's solutions make the consumer-driven, real-time enterprise possible. More information is available at www.infores.com. |
