The technology market has shown itself to be a vibrant force in a struggling global economy. For example, companies looking to reduce travel costs now use collaboration and telepresence as a lower-cost alternative to airplane travel. Moreover, the cloud reduces data center costs, mobile computing has increased worker productivity, ERP helps streamline operations and boost efficiency while CRM systems have boosted customer loyalty.
In short, everywhere you turn these past years you see technology changing the world for the better.
Yet, the broad market of technology publications while generally great have covered the tech space from the top down meaning the up-and-coming start-ups generally don’t get equal coverage and as a result, readers see a skewed view of the technology world.
This is the equivalent of performing a census in just the major US cities and forgetting about the suburbs and rural areas.
In the last few months I have met with hundreds of leaders in the information technology space and they are increasingly frustrated with their ability to get the coverage of their companies because they aren’t tech behemoths. Moreover, many technology decision-makers have complained they have nowhere to turn to find out about all the companies and solutions they need to know about in order to do their job more effectively.
Rather than let the situation continue to deteriorate, we at TMC (News - Alert) decided it was time to launch a publication in-print and online which gives a voice to both start-ups as well as the established, iconic companies in the industry without exclusions based on marketing budgets or other factors.
InfoTech Spotlight Magazine will be the one place you need to turn to in order to get the scoop on the entire market and all the companies you need to know about.
It is our hope you will spread the word among your peers and get them as excited as we are about this new development and then keep your eyes peeled for subsequent publications and newsletters whose objective is to help you do your job better and make your company more efficient and profitable. IT