The time has come for mobile network operators to develop and adopt data-centric business models. Voice and SMS services remain important, but the future is mobile data – and lots of it. Smartphones, compelling applications and easy access to mobile broadband are inspiring people to reach for their mobile devices more often than ever. The transition to high-speed LTE networks will fuel this trend by encouraging the use of bandwidth-intensive mobile applications, particularly those that involve video. Tomorrow’s mobile networks will allow people to consume a lot more data at a much faster rate.