powered by TMCnet

Hosted PBX

Hosted PBX Feature

October 18, 2010

Hosted PBX Functionality Comes to the SMB Market

By Anil Sharma, TMCnet Contributor

InPhonex, a global meta-carrier providing a comprehensive range of high-quality, feature-rich telephony services in more than 150 countries and Ringio (News - Alert), have joined forces to deliver intelligent and hosted PBX functionality to SMB market.

Officials with InPhonex said that the new partnership is giving small and medium-size businesses (SMBs) access to hosted PBX features and functionality previously only available for large enterprises.

Company officials said that Ringio On InPhonex (News - Alert) (ROI) incorporates features from Ringio, a cloud-based Rich Calling Service, and InPhonex, a telephony platform service provider, to create a unique offering for SMBs, including-Server-free advanced call center functions designed for SMB users, including personalized greetings; the ability to intelligently route and forward calls based on the caller's history; a learning knowledge base about callers and other advanced collaboration features, such as presence, notes and contact sharing; a fully featured mobile application and an intelligent screen-pop capability, which presents CRM data in the context of calls.

"Unlike most hosted PBX (News - Alert) providers, which take existing on-premise PBX platforms and move them to the cloud, Ringio was developed from the beginning as an intelligent, cloud-based PBX to address the unique needs of SMBs," said Michael Zirngibl (News - Alert), co-founder and chairman, Ringio, in a statement.

Zirngibl said that Ringio On InPhonex builds upon that goal by giving SMB customers a single provider for their telephony, call center and PBX needs.

Company officials said that InPhonex is recruiting and selling ROI through channel partners, which can white-label the service and resell it to SMBs, while Ringio is selling the service directly to SMB customers.

"ROI is an attractive addition to the offerings we provide our thousands of value-added reseller partners," said Matt Bramson, chief marketing officer, InPhonex.

Bramson said that not only does ROI enrich resellers' opportunity to target SMBs – the largest segment of the enterprise market – but it also gives them a set of features unlike any other in the market.

Ringio On InPhonex has an average cost per user of about $40 per month for unlimited calling and an end-to-end solution.

Now in beta release, Ringio On InPhonex is expected to become generally available by the end of 2010.


Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Related Hosted PBX Stories