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June 21, 2011

Full 360 Offers Integrated Platform at the Intersection of Cloud Computing and Business Intelligence

By Mae Kowalke, TMCnet Contributor


At the intersection of business intelligence and cloud computing sits a company called Full 360, which offers a platform-as-a-service bundling together a variety of open source solutions to create a full featured, enterprise data warehousing and reporting platform.

This platform is pre-configured by Full 360, tying together Jaspersoft’s business intelligence, Vertica’s SQL database, Talend’s ETL (extract, transform, load for DB operations) and Amazon’s web services.

The solution is appropriate for both large and small companies. During a TMCnet video interview at Cloud Expo 2011 in New York, Larry Hill, Business Development Partner at Full 360, said the platform is used in different ways depending on industry and customer size.

For small to medium-sized businesses (SMBs), Full 360’s offering provides a feasible way to make the migration toward the cloud.

“The elasticity of the cloud is unmatchable for a small to medium businesses,” Hill noted. “A lot of them are going into it whole hog because they understand that security is good, the price performance can’t be beat, and that the flexibility of being able to go 10 times larger in a matter of a few minutes is powerful.” 

Independent software vendors (ISVs) and e-commerce sites use the platform for client reporting. Large enterprises often use it as a data mark strategy.

“Companies above $500 million and $1 billion are a little more cautious,” Hill acknowledged. “Recently there has been somewhat of a backlash among IT with private clouds. But, it’s more expensive and less agile to do it yourself.” 

Hill noted that, as cloud computing becomes more accepted especially with regard to security, companies are more and more interested in the cost savings and flexibility offered by the technology. Often, using the cloud as a computing platform makes a dramatic difference in operating expenses.

Case-in-point: a quote Full 360 provided last year to a large bank in New York.

“They had four internal servers that were doing a particular business intelligence application and comparable servers on Amazon would have been $40,000 per year, while their existing cost was $350,000,” Hill recalled. “Frankly, it created quite a stir inside the bank that their internal costs were so much higher than what Amazon offered.”

Hill added that Amazon Web Services (News - Alert) is a rapidly growing resource for companies seeking a move to the cloud. He recalled a recent interview in which Amazon’s general manager said on a daily basis the company is adding as much capacity to its cloud as the full Amazon.com (News - Alert) website offered in 2000 when it was a $2.8 billion enterprise.

“The investment is massive,” Hill said.

For more discussion about cloud computing, and what’s next for Full 360 (especially in light of Vertica’s acquisition by HP), watch the full video interview.


Mae Kowalke is a TMCnet contributor. She is Manager of Stories at Neundorfer, Inc., a cleantech company in Northeast Ohio. She has more than 10 years experience in journalism, marketing and communications, and has a passion for new tech gadgets. To read more of her articles, please visit her columnist page.

Edited by Rich Steeves