Technology Marketing Corporation (TMC (News - Alert)), a global, integrated media company that helps clients build communities in print, in person, and online, and Embrase Business Consulting have announced program updates to the agenda at the Cloud Communications Summit, a collocated at ITEXPO West 2011 taking place Sept. 13-15 at the Austin Convention Center in Austin, Texas.

"If you're a service provider, application provider, system integrator, VAR, or IT manager, definitely plan to join us in Austin to fully understand how cloud-based communications technologies are charting a new course into the future," said Embrase's Thomas Howe (News - Alert), founder and lead moderator of Cloud Communications Summit, in a statement

EMBRASE is a boutique consulting firm that provides positioning, corporate development and go-to-market services to companies in communications sector.

With its extensive expertise and knowledge in emerging communication and telephony markets, Embrase has assisted a cross-section of communications solution and service providers in closing funding, entering new markets and growing revenues.

Company officials pointed out that the fourth iteration of the summit offers the ultimate setting for CEOs and other forward thinkers representing next generation service providers, vendors, integrators, analyst and investment firms to network, dialog and debate the business and technology of this exploding segment.

Company officials said that Jan Dawson, Ovum's (News - Alert) chief telecom analyst, will anchor Wednesday (September 14) afternoon's session with a keynote on how the evolution of cloud communications has and will affect the large operators.

Dave Michels, a highly regarded industry analyst and blogger, will add his perspective as a lead moderator throughout the three-day event.

Talking about the content, company officials said that the main highlights will include: The World Wide Cloud: International Hour, which will feature a discussion about non-US based cloud offerings and the trends in Europe that are driving adoption and market growth, and Social Networking Lunch & M&A Keynote, which will offer a chance to network over lunch and learn from a leading industry expert on the trends shaping the M&A market in cloud communications.

Want to learn more about cloud communications? Then be sure to attend the Cloud Communications Summit, collocated with TMC’s ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The Cloud Communications Summit will address a growing need of businesses to integrate and leverage cloud based communications applications, process enhancement techniques, and network based communications interfaces and architectures. To register, click here.